[N.B.C trade releases]. (1964)

Page scan 000481 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1964
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000481
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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2 Convention Coverage During the 7-11 p.m. (NYT) time period Thursday, NBC-TV maintained its audience leadership by attracting 51 per cent of the convention viewers compared to the second network’s 36 per cent and the third network’s 13 per cent. The following are the National Arbitron Ratings for both the Democratic and Republican conventions, and Thursday night’s coverage of the Democratic convention: NATIONAL ARBITRON RATINGS Coverage of Nighttime Sessions DEMOCRATIC Rating (GOP) % Of Conv. Aud. Thurs., Aug. 27 7-11 p.m. (NYT) Democratic Conv, Rating Conv. Aud. NBC-TV 15.5 (12.9) 52 (51) 16.3 51 2nd Network 10.5 ( 9.2) 35 (3fi) 11.2 35 3rd Network 3.8 ( 3.3) 13 (13) 4.3 14 In New York, during the 7 p.m. -1:30 a.m. period. of Thursday Aug, 27, WNBC-TV attracted 58 per cent of the convention audience, compared to the second network station’s 37 per cent and third network station’s 5 per cent, according to New York Nielsen Ratings. NBC News continued to score important news beats during its comprehensive coverage last night (Aug. 27) on NBC-TV of the final convention session and subsequent celebrations in honor of President Johnson’s birthday. Highlights of NBC News’ convention coverage included an ex¬ clusive interview with Dave Powers, personal aide to the late President Kennedy. In an extended conversation with NBC News correspondent (more)