[N.B.C trade releases]. (1954)

Page scan 000161 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1954
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000161
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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■20 COLOR TELEVISION NEWS A SERVICE OF (KTrI PRESIDENT EISENHOWER, IN SPECIALLY FILMED SEQUENCE, WILL PAY TRIBUTE TO ’THE AMERICAN REPORTER' ON ’DATELINE' ON NBC -TV MONDAY, DEC. 13 (8-9:30 P.M., E T) President Eisenhower will pay tribute to "the American reporter" in an especially filmed sequence to be seen as part of the dedication ceremonies of the Overseas Press Club Memorial Press Center in "Dateline" on PRODUCERS' SHOWCASE Monday, Dec. 13 (NBC -TV, 8-9:30 p.m., EST) . In the concluding portion of the star-laden Spectacular, the Chief Executive will extol the work of United States journalists "in the unending struggle to maintain our freedom. " The President's salutation will be followed by Carl Sandburg's delivery of his dedication to the new OPC Memorial Press Center, which officially opens on the day of the telecast at 35 East 39th Street in New York City. Marian Anderson will then sing the spiritual, "He's Got the World in His Hands," after which Henry Ford will personally deliver the closing message. "Dateline" will be telecast in compatible color and may be seen on standard sets in black and white. An average of 31,000,000 viewers sees NBC Spectaculars, ac¬ cording to Nielsen reports. o _J ~ NBC-New York, 12/10/54 RCA PIONEERED AND DEVELOPED COMPATIBLE COLOR TELEVISION PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK