[N.B.C trade releases]. (1955)

Record Details:

Title:
[N.B.C trade releases].
Date:
1955
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00013
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
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2 ’News Caravan1 The "News Caravan/' sponsored alternately by R. J. Reynolds Tobacco Co. and the Plymouth Division of Chrysler Motors Corp., is now in its seventh year. Originally seen over a limited Eastern network of ten stations, the program went on a coast-to-coast hookup in July, 1952, and is now carried over 113 stations. Swayze and the "News Caravan" have won more than 45 major awards, citations, plaques and honors for television newscasting and have scored an impressive list of TV news "firsts." The newly -expanded use of analytical commentaries by news specialists, as well as the recently announced plans for the extensive use of color news film for TV "spot news" coverage are part of Mr. McCall's goal to keep his program "first, with the best." o NBC -New York, 12/1/55