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3 'Pep' Plan
Two more advertisers have extended their lineups to include all interconnected PEP stations — the Gillette Safety Razor Company for its "Cavalcade of Sports," and General Motors Corp. for "Wide Wide World".
Of the 25 advertiser-program combinations using PEP stations, seven are using enough stations to earn the 100$ dividend, another seven are earning the 75$ dividend, and the remaining 11 are earning the 50$ dividend.
Advertisers, agencies and affiliates have been enthusiastic in their reception of PEP. In placing an order for all remaining PEP stations not previously used by his company, Joseph Hibbard, director of advertising for the Pet Milk Company, co-sponsor of "The George Gobel Show/' wrote: "I'm particularly happy about the way this has worked out because we have been very much interested in the development of this idea, and I surely wanted to be one of the advertisers buying the complete list."
The affiliates' reaction was summed up by Fred C. Mueller, chairman of the NBC-TV Affiliates' Optional Stations Subcommittee and general manager of WEEK-TV, Peoria, Ill., who congratulated NBC on having formulated "the best and most intelligently thought-out plan for both the stations and for the advertisers that has come into being since television began. You have taken into consideration every element of the business and have developed the plan that helps everybody and hurts no one."
Concluding, Mr. Mueller said, "Your willingness to recognize problems that face the optional stations and to work out solutions
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