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4 * Pep 1 Plan
that are genuine solutions is a great thing. With the passing of time, you and the advertisers who use the plan will see a reflection of the appreciation the stations feel."
For the television viewer also, PEP has produced outstand¬ ing results. Thousands of TV homes in coverage areas of these small market stations are now able to see top-rated programs heretofore unavailable to them. For example. General Motors' addition of 21 PEP stations to its "Wide Wide World" lineup will make that program available to some 625,000 additional TV families within the coverage areas of these stations. An additional 611,000 TV families in smaller communities are now able to receive "Dragnet" because of the Liggett & Myers Tobacco Company's order for 28 more stations under PEP.
Initially applicable to 44 stations, PEP now applies to 47 NBC affiliates, the result of the addition of six stations to the plan and the deletion of three stations. The stations being added include KTVO-TV, Ottumwa, Iowa; WSIL-TV, Harrisburg, Ill.; WCTV, Tallahassee, Fla.; KRBB-TV, Eldorado, Ark»; and KMID-TV, MidlandOdessa, Tex,, all effective Dec. 1, 1955; and KHAD-TV, Laredo, Tex., which becomes affiliated with NBC Dec. 15, 1955* The stations being dropped from the plan are KBES-TV, Medford, Ore.; KIEM-TV, Eureka, Calif.; and KVDO-TV, Corpus Christ!, Tex.
The details of the current status of orders for additional stations under PEP are as follows:
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