[N.B.C trade releases]. (1955)

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5 'Pep1 Plan ‘ Additional Additional PEP Stations Station Hours Advertiser Program Ordered Per Week American Chicle "Caesar's Hour" 13 3:15 American Chicle "Zoo Parade" 6 1:30 American Tobacco "Your Hit Parade" 15 3:45 American Tobacco "Justice" 16 8:00 Armour "George Gobel" 18 3:23 Chevrolet "Chevy Show" 14 4: 40 Chevrolet "Dinah Shore" 20 10:00 Colgate "Variety Hour" 7 5:15 General Foods "Roy Rogers" 7 3:30 General Motors "Wide Wide World" 21 15:45 Gillette "Cavalcade of Sports" 9 6:45 Lever Bros. "Lux Video Theatre" 20 20:00 Liggett & Myers "Dragnet" 28 14:00 Mutual of Omaha "Zoo Parade" 6 1:30 Oldsmobile "Spectacular" 9 3:23 Pet Milk "George Gobel" 24 4:30 Pontiac "Playwrights '5 6" 2 1:00 P&G "Fireside Theater" 8 4:00 P&G "Loretta Young" 1 : 30 RCA "Berle/Raye" 11 2:28 Remington Rand "Caesar's Hour" 25 6:15 State Farm "Red Barber" 5 1:15 Sunbeam "Berle/Raye" 11 2:28 Warner Lambert "Your Hit Parade" 15 3:45 Whirlpool "Berle/Raye" 11 2:28 Totals: 21 different advertisers 19 different programs 322 133:20 — o — NBC -New York, 12/2/55