[N.B.C trade releases]. (1955)

Page scan 000217 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1955
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000217
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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3 George H. Frey "This is one of the most striking things about these shows - their ability to sell practically anything and everything and to sell it successfully. We have been doing some research studies on these shows, and the success stories we*ve uncovered will make your eyes pop." Sales in Co-op programs jumped 165 per cent over last year he added. Within a month of the announcement of the NBC PEP plan which offers attractive discounts to advertisers using stations in smaller markets, 21 advertisers signed for 133 station -hours per week, Mr. Frey said. Orders are still coming in, he added. "I want to make it very clear that this PEP plan is working for more than just the smallest stations on the NBC network," Mr. Frey explained. "As you know, we are now requiring evening advertisers to order a minimum of 100 NBC stations. This means that many of the optional stations will be added by the advertiser even before he considers the PEP stations as a buy. All in all, we are extremely pleased with the total effect which the PEP plan has had so far, and the individual responses from you confirms its success." o 12/9/55