[N.B.C trade releases]. (1955)

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NBC VICE PRESIDENT McAVITY TELLS HOW NETWORK'S ORGANIZATION IS GEARED TO CHANGING, EXPANDING AND COMPLEX OPERATION OP TV CHICAGO, Dec. 9 — A broad profile of the new NBC Television organization— an organization geared to the changing, expanding and complex operation that is network television today— was outlined to the NBC -TV affiliates here today by Thoma3 A. McAvity, Vice Presi¬ dent in Charge of the Television Network. Speaking at the Drake Hotel, Mr. McAvity noted that one of the principal creative functions of management is the building of an organization equipped not only to carry on the day-to-day operation, but also to plan and work ahead on a team basis with enough flexibility to keep developing with the opportunities of the business. "That's the sort of organization which has been developed for the NBC Television Network, under Pat Weaver's and Bob Sarnoff's guidance," he said. Recalling a series of important new executive positions just recently created within NBC-TV, he pointed out that the operations of the network now are grouped into four major divisions — Sales, Programs, Production and the relatively new Program Sales Division, (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK