We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
!
2 Color TV Demonstrations
Arlene Francis , of NBC television's "Horne" program, will be mistress of ceremonies of the special show, which will originate at the Colonial Theatre, 62nd Street and Broadway, and be shown on 40 RCA Victor color television receivers in the grand ballroom of the Statler Hotel in New York City. Several thousand retailers from all parts of the country are expected to be on hand.
The demonstration will be presented by the NRDGA Sales Promotion Division in conjunction with RCA and NBC. Speaking at the Statler before and after the demonstration will be Frank M. Folsom, President of RCA, and Robert A. Seidel, Executive Vice President, Consumer Products, RCA. William J. McLaughlin, Publicity Director of
i
McCurdy and Company, Rochester, N.Y., and Chairman of the NRDGA Sales
Promotion Division, will preside.
"Wide Wide Window" will have the basic aim of showing
retailers how to use color television to build store traffic and sell
merchandise. Packages already familiar to retailers will be shown in
color, and new products not heretofore seen by them will be
demonstrated for the first time by way of color television.
Both Mr. Folsom and Mr. Seidel were veterans of the
merchandising field before joining RCA. Mr. Folsom was formerly Vice
President in charge of Merchandising for Montgomery Ward and prior to
that General Merchandising Manager of Hale Brothers in San Francisco.
He will speak at the conclusion of the demonstration, discussing the
potentials of color television for the retailer.
Mr. Seidel will be the opening speaker, discussing "Color
Television - What to Expect in 1956." He has been a member of the
Board of Directors of NRDGA and Chairman of its Executive Committee,
(more)