[N.B.C trade releases]. (1955)

Record Details:

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! 2 Color TV Demonstrations Arlene Francis , of NBC television's "Horne" program, will be mistress of ceremonies of the special show, which will originate at the Colonial Theatre, 62nd Street and Broadway, and be shown on 40 RCA Victor color television receivers in the grand ballroom of the Statler Hotel in New York City. Several thousand retailers from all parts of the country are expected to be on hand. The demonstration will be presented by the NRDGA Sales Promotion Division in conjunction with RCA and NBC. Speaking at the Statler before and after the demonstration will be Frank M. Folsom, President of RCA, and Robert A. Seidel, Executive Vice President, Consumer Products, RCA. William J. McLaughlin, Publicity Director of i McCurdy and Company, Rochester, N.Y., and Chairman of the NRDGA Sales Promotion Division, will preside. "Wide Wide Window" will have the basic aim of showing retailers how to use color television to build store traffic and sell merchandise. Packages already familiar to retailers will be shown in color, and new products not heretofore seen by them will be demonstrated for the first time by way of color television. Both Mr. Folsom and Mr. Seidel were veterans of the merchandising field before joining RCA. Mr. Folsom was formerly Vice President in charge of Merchandising for Montgomery Ward and prior to that General Merchandising Manager of Hale Brothers in San Francisco. He will speak at the conclusion of the demonstration, discussing the potentials of color television for the retailer. Mr. Seidel will be the opening speaker, discussing "Color Television - What to Expect in 1956." He has been a member of the Board of Directors of NRDGA and Chairman of its Executive Committee, (more)