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December 12, 1955
‘HOME1 PROGRAM TO COVER START OF TWO MAJOR HOME FURNISHING
SHOWS IN CHICAGO FOR SECOND YEAR
For the second consecutive year, NBC-TV's HOME program will cover the annual openings of the two major home furnishing shows at the American Furniture Market and the Merchandise Mart in Chicago during the week of Jan. 9-13 ^ 1955 (Monday -Friday, 11 a.m. to 12 noon, EST) .
"Home's" Arlene Francis, Hugh Downs and Nancyann Graham will join Dorsey Connors and Paul MacAlister, the program's corresponu nts in Chicago, to bring viewers on-the-spot coverage of this big home furnishings event. "Live" telecasts on Monday, Jan, 9 and Tuesday,
Jan. 10 will be from the Merchandise Mart and the American Furniture Market, respectively. On Wednesday, Thursday and Friday, Jan. 11, 12 and 13, other segments will originate in the NBC studios in Chicago, featuring additional market merchandise.
In making this announcement, Dick Llnkroum, executive producer of "Home," pointed out that no other network TV program ever undertook direct coverage of these two major furniture show openings before "Home" visited them last year. "However," said Linkroum, "NBC research and the mail to 'Home1 prove that our mass audience of consumers wants to know the inside story of new merchandise and design trends. That is why coverage of the Chicago markets is an important programming event for 'Home.' Because of this kind of programming 'Home' has become a prime source of information for women and network TV's first Important merchandising vehicle." o