[N.B.C trade releases]. (1956)

Record Details:

Title:
[N.B.C trade releases].
Date:
1956
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
0001
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

TRADE NEWS Ay Sve RV Cres (Our Re) December 3, 1956 BRISTOL-MYERS CO., IN A $2,100,000 NET BUY, PURCHASES HALF OF NBC RADIO'S NEW 7 A.M.-11 P.M, FIVE-MINUTE NEWS-ON-THE-HOUR Half of NBC Radiots new five-minute national and international news programs to be broadcast hourly on the full network every day and night of the week from 7 a.m. to 11 p.m., EST, starting Jan. 14, has been sold to the Bristol-Myers Co., it was announced today by William K. McDaniel, Vice President in charge of Sales for the NBC Radio Network. Representing more than $2,100,000 in net advertising dollars and one of the largest single orders on network radio in recent years, the Bristol-Myers purchase is the first for the network's new plan to provide NBC Radio stations and their audiences with a distinctive and ~comprehensive new radio service. The plan, along with the new NBC "Hot Line service, was presented by Matthew J. Culligan, Vice President -in charge of NBC Radio, to executives of NBC Radio affiliated staBeions. A series of five regional meetings was conducted in New York, Chicago, Atlanta, Dallas and San Francisco at which station manage ments gave their enthusiastic endorsement. (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK