[N.B.C trade releases]. (1956)

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2 Bristol-Myers Co. The 52-week Bristol-Myers order, calling for half sponsorship of the news shows 17 times a day, Mondays through Fridays, was placed through Young and Rubicam, Inc. Bristol-Myers will utilize the NBC series to advertise its Bufferin, Ipana, Vitalis and other products, The news programs will mark the first 7 a.m.-ll p.m. fiveminute news-on-the~-hour series ever broadcast on network radio and will feature such NBC reporters as Chet Huntley, David Brinkley, Ben Grauer, Ray Scherer, Joseph C. Harsch, Frank Blair and others, All of the resources of NBC News, both in the U.S. and abroad, will be used for reports on news events directly from the scene. NBC-New York, 12/3/56