[N.B.C trade releases]. (1957)

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2 Rose Bowl This season Ohio State won eight games and lost one. The Big Ten champion Buckeyes were acclaimed as the nation* s top team in many post-season polls. Oregon had a 7-3 record, and was tied for the Pacific Coast Conference title by Oregon State. NBC has been closely associated with the Rose Bowl down through the years. The first coast-to-coast broadcast in radio history was Graham McNamee*s description of the Rose Game between Stanford and Alabama on New Year*s Day, 1927. NBC has had exclusive television rights to the classic since the first coast-to-coast bowl telecast on Jan. 1, 1952. The telecast of last January’s Rose Bowl clash between Iowa and Oregon State was viewed by an estimated 52,760,000 persons. o NBC-New York, 12/4/57