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NBC -TV NEWS
1958 MARCH OF DIMES CAMPAIGN TO BE LAUNCHED
ON NBCTV'S "QUEEN FOR A DAY" PROGRAM _ _ I
NBC-TV’s QUEEN FOR A DAY, emceed by Jack Bailey, has been selected by the National Foundation for Infantile Paralysis to officially launch the 1958 March of Dimes campaign via television.
The project starts with a special "Queen for a Day" show Thursday, Jan. 2 (4-4:45 p.m., EST) from the Foundation's headquarters in Warm Springs, Ga.
"We are greatly honored to have been chosen by the Founda¬ tion to spearhead its 1958 drive," said Bailey. "I am sure the show from Warm Springs will be one of the most dramatic and heart-warming programs we've televised."
Bailey explained that the audience and candidates for "Queen" on the Jan. 2 show will consist of rehabilitated patients at Warm Springs. He added, "This year’s March of Dimes theme is 'Survival is Not Enough.1 We will assist in every way to convey this theme to the public."
The Foundation points out that even with Salk vaccine, there are still more than 100,000 Americans suffering from the crippling aftermath of the disease,
"It is for them," said Bailey, "That the Foundation must continue its fund-raising. I am told that millions of March of Dimes dollars are needed for this vast campaign ... Operation Comeback."
Following the "Queen for a Day" telecast from Warm Springs, many civic, government and entertainment notables will attend the annual March of Dimes dinner on the grounds at Warm Springs to cele¬ brate the Foundation's 20th year of service to the nation's polio victims .
"Queen For a Day," produced by Harry Mynatt, is telecast
over NBC-TV from 4-to 4:45 p.m., EST, Monday through Friday,
. 0 . NBC-New York, 12/4/57