[N.B.C trade releases]. (1957)

Page scan 00047 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1957
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00047
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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2 NBCTV Football Sponsorship The National Football League Championship Game from the park of the Western Conference titleholder (Sunday, Dec. 29). - On television, the Pontiac Motor Division of the General Motors Corporation has ordered three-quarter sponsorship and the R. J. Reynolds Tobacco Company has ordered one-quarter sponsorship. On radio, Pontiac has ordered full sponsorship. The Sugar Bowl Game from New Orleans, La. (Wednesday, Jan, 1 at 1:45 p.m., EST). — Fully sponsored by the Gulf Oil Corporation on television and radio. The Rose Bowl Game from Pasadena, Calif, (Wednesday, Jan. 1 at 4:45 p.m., EST), - Fully sponsored by the Gillette Safety Razor Company on television and radio. Maxon, Inc,, is the advertising agency for Gillette; the William Esty Company, Inc., is the agency for R. J, Reynolds; McCannErickson, Inc,, represents the Esso Standard Oil Company; Erwin Wasey, Ruthrauff and Ryan, Inc,, is the advertising agency for the Los Angeles Soap Company; MacManus, John and Adams, Inc., is the agency for Pontiac, and Young and Rubicam, Inc,, represents Gulf Oil. o NBC-New York, 12/6/57