[N.B.C trade releases]. (1957)

Page scan 00071 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1957
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00071
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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^ACK TRACY ROOM 320 N EWS 2 COPIES X-H December 9> 1957 NEW TUESDAY NIGHT 'TREASURE HUNT' TELECAST STARRING JAN MURRAY STARTS ON NBC -TV DEC. 24; FIVE-A-WEEK DAYTIME SERIES CONTINUES A nighttime edition of the high-rating daytime TREASURE HUNT, with potential winnings multiplied tenfold, will begin Christmas Eve, Tuesday, Dec. 24 (NBC-TV, 7:30-8 p.m., EST) . Jan Murray will be host-emcee and will continue in the same capacity on the daytime "Treasure Hunt" (NBC-TV, Mondays through Fridays, 10:30-11 a.m., EST). The new evening program will have the time-spot formerly occupied by the "Nat King Cole Show." Contestants, chosen from the studio audience, will be quizzed in pairs by Murray. The winner draws a sealed bid from the bid-board. It is opened by Murray who announces the cash value of the bid. The contestant then must choose whether to accept this cash or take a chance on the contents of one of the treasure chests. There are 30 of them, one containing only a "joke" gift, one containing a sum of not less than $10,000, and the others facsimile merchandise of considerable, but unpredictable value. Home viewers may participate by sending in cards with their guesses as to which chest contains the cash treasure. If onstage contestants fail to guess it correctly, a member of the studio (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK