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Robert W. Sarnoff
Perhaps the most encouraging recognition that we need not fear our own strength lies in the increasing boldness with which tele¬ vision is coming to grips with controversial public issues, ranging across the political map from integration to welfare to civic corruption to the conflict with communism. Here, as in the other fields I have discussed, responsibility should go hand in hand with freedom. It has also been recognized that we should even be free to make mistakes, and indeed we should, or freedom would be meaningless.
It Is a curious paradox that among the very people who most forcefully advocate freedom of expression in the field of public affairs programming against all pressures and restraints are those who are equally forceful in urging the government to employ pressures and restraints in the field of entertainment programming. They properly want hands off news programs but they want to see a strong hand on the entertainment schedule to shape it to their own conception of what it should be. But there should not be a double standard for freedom in broadcasting.
If we have the right to exercise freedom in the coverage of controversial issues, even to the point of making mistakes, then sure¬ ly we have the equal right to exercise freedom of judgment in the area of entertainment programming. Indeed, in the entertainment field, creative function is by its very nature a process of trial and error and, thanks to the power of the audience, errors of judgment are self-correcting.
I have cited th<=» NBC position in program diversity, color and news as the ingredients of long-range leadership in network tele¬ vision. Of course, there is another, which I think on these occasions we may not seem to recognize as fully as we should. That Is
our long and close association with the stations that broke ground
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