[N.B.C trade releases]. (1964)

Page scan 0001 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1964
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
0001
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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JACK TRACY ROOM 320 2-x-h NBC TRADE NEWS December 1, 1964 4 ADVERTISERS BUY INTO 9 PRIME-TIME NBC -TV SHOWS Four advertisers have purchased sponsorship in nine NBC-TV prime-time programs, it was announced today by Don Durgin, Vice President, Television Network Sales, NBC. The sponsors (and their agencies) are National Biscuit Co. (McCann-Erickson Inc.), American Home Products Corp. (Grey Advertising), Plymouth Division of the Chrysler Corporation (N. W. Ayer & Son Inc.), Humble Oil & Refining Co. (McCann-Erickson Inc.). The National Biscuit Co. will advertise on the NBC News special "The Battle of the Bulge," Dec. 15 and "The Virginian" color series. American Home Products will advertise on "Mr. Novak," "The Virginian," "Daniel Boone," "International Showtime" and "Saturday Night at the Movies." Plymouth has bought into "NBC Sports in Action" (premiering Jan. 17), "The Virginian," "Saturday Night at the Movies" and "The Alfred Hitchcock Hour." Humble Oil will advertise on "Wednesday Night at the Movies," "The Virginian," "Saturday Night at the Movies" and "NBC Sports in Action." o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020