[N.B.C trade releases]. (1954)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

2 'Star Value Parade* ) will be pictured on hundreds of thousands of pieces of point-of-sale material to be distributed during the promotion in cooperating stores. Here are some of the outstanding features of "Star Value Parade" : For the NBC-TV client, it offers features and displays in 20,000 stores during the year, with the client paying only a propor¬ tionate share of the cost of the point-of-sale material. It helps the client tie his product more closely to his star and to capitalize on the star’s popularity at the point of sale. For the participating chain and food stores, "Star Value Parade" makes available for the first time the opportunity for a merchandising tie-in with a whole line-up of top TV stars. ^ For NBC-TV affiliates, it offers the opportunity to establish close liaison with retail food outlets and district sales offices of NBC clients. Because the promotion is divided into four separate 13-week campaigns, each chain or group of independent stores is offered exclusivity on the promotion in its city or region during one 13-week cycle. Any manufacturer of food or other grocery products may participate in "Star Value Parade" as long as that manufacturer is an NBC-TV advertiser while the promotion is under way. Under the direction of Gordon Lane, NBC merchandising promotion manager, complete merchandising point-of-sale kits will be made available to participating stores, including window banners. i (more )