[N.B.C trade releases]. (1954)

Page scan 000211 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1954
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000211
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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NBC TRADE NEWS •ROY ROGERS SHOW* TO VARY LOCALE OP WESTERN ADVENTURES; DODGE DIVISION OP CHRYSLER CORP, TO SPONSOR SERIES & * •sfc FOR RELEASE FRIDAY A,M,, JAN, 22 THE ROY ROGERS SHOW (NBC Radio, Thursdays, 8 p.m., EST), starring the King of the Cowboys and his wife. Dale Evans, will be sponsored by the Dodge Division of the Chrysler Corporation beginning Thursday, Jan. 28, for a period of 52 weeks. The new series will have a variation in format. A dramatic adventure program, it will be set each week in a different locale — in Mexico, in Texas or other Western settings. In each instance, the background will be highlighted by special music. In previous Roy Rogers programs, a mythical Western setting. Paradise Valley, has been the locale of each adventure. The basic theme of the new series, how¬ ever, will remain true to the Roy Rogers code of combatting evil forces and restoring justice in the West, A network of 201 radio stations will carry the series. Grant Advertising, Inc, is the agency for the Dodge Division of the Chrysler Corporation. o NBC -New York, 1/20/5*