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TRADE NEWS
January 21, 195^
NBC SIGNS WVEC-TV, NORFOLKTIDEWATER (VA.) UHF OUTLET, TO NEW TWO-YEAR CONTRACT AS A BASIC STATION FOR NETWORK
The National Broadcasting Company has torn up its old contract with Station WVEC-TV and today signed a new two-year agreement
with the Norfolk-Tidewater (Va.) UHF station.
Announcement of the new contract, which makes WVEC-TV a basic station on the NBC -TV network, was made by Harry Bannister, NBC Vice President in charge of Station Relations, and Thomas P. Chisman, President and General Manager of the Peninsula Broadcasting Corpora¬ tion, which owns WVEC-TV.
Commenting on the new contract, Bannister said:
"Our new affiliation agreement with Station WVEC-TV is a reaffirmation of our original and fundamental belief in the ability of UHF television to provide a valuable and complete program service to communities where it is established. More than that, it is a tribute to the great job done by Mr. Tom Chisman and his fine staff in quickly building a substantial audience for his station ±n the Tide¬ water area of Virginia. The efforts of the WVEC-TV organization in building and promoting UHF have nade it possible for NBC to extend program service to thousands of families in the WVEC-TV viewing area,
and that audience is continuing to grow."
Welcoming the new agreement, Chisman said:
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PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK