[N.B.C trade releases]. (1954)

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NBC TRADE NEWS ’WORLD OF SCIENCE* SEGMENT OF ’COLLECTOR’S ITEM’ PRODUCED ON NBC RADIO IN COOPERATION WITH ’SCIENTIFIC AMERICAN ’ The editors of Scientific American are joining with NBC in production of "The World of Science,” a segment on the NBC Radio Net¬ work's new two-hour-long COLLECTOR’S ITEM program. The radio segment, like the magazine, will be devoted to dissemination of serious scientific information, serving as a link between the laboratory and the general public. Among the subjects scheduled for the segment are avalanches (what is known about them and what can be done to anticipate them) and astronomers who now "listen to the stars. E.P. Rosenbaum, of the editorial staff of Scientific American, will be the speaker on most of the weekly sessions, "Collector’s Item," a mammoth "who’s who" and "what’s what in the arts and sciences today, is broadcast Sundays from 10:30 a.m. to 12:30 p.m., EST (network except WNBC). Wade Arnold is producer of "The World of Science" segment. o NBC -New York, 1/22/5^