[N.B.C trade releases]. (1954)

Page scan 000249 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1954
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000249
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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TRADE NEWS January 25, 19 5^ REVOLUTIONARY IDEA IN DAYTIME TV PROGRAMMING ANNOUNCED BY NBC AS SYLVESTER L. WEAVER, JR., REVEALS PLANS FOR "HOME" Elaborate Studio to Be Designed Especially for New Show, With Plans for Use of Color on Regular Basis vr A revolutionary daytime television program especially created for the millions of women viewers was announced today by Sylvester L. Weaver, Jr., President of the National Broadcasting Com¬ pany, in a special closed circuit telecast to NBC -TV affiliates. Mr. Weaver revealed for the first time the ingredients of the widely heralded program to be called "Home" which, he announced, will be launched Monday, March 1. The show, adding new scope and magnitude to daytime TV, will be seen Monday through Friday from 11 a.m. to 12 noon EST in the East and Midwest, and eventually will expand to the West Coast. Joining Mr. Weaver in a detailed description of the new program's makeup were Robert W. Sarnoff, Executive Vice President of NBC; Richard A. R. Pinkham, executive producer of "Home" as well as of NBC -TV 1 s "Today"; Leland Hayward, noted Broadway and Hollywood produce:, and program consultant to NBC, and Dave Garroway, star of NBC-TV's PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK "Today. "