[N.B.C trade releases]. (1954)

Page scan 000261 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1954
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000261
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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TELEVISION NEWS FIRST 'ZOO PARADE' TELECAST IN COLOR TO BE PRESENTED FROM NEW YORK, ON THEME OF 'ANIMAL ADAPTATION' « * * The first ZOO PARADE telecast using the RCA compatible color system will have "Animal Adaptation" as its theme Sunday^ Jan. 31 (NBC-TV, 4:30 p.m., EST) . Marlin Perkins, director of Chicago’s Lincoln Park Zoo who conducts "Zoo Parade," will come to New York for this telecast, along with assistant Jim Hurlbut and members of the show's production staff, to present the animal program from NBC's Colonial Theater. For this occasion animals will be loaned by New York's Bronx Zoo, with the exception of a collection of unusual green tree frogs which Perkins will transport from Chicago, The Jan. 31 telecast, the first educational show to be tele cast in color, will tell a story that cannot be told fully in black and white. "We are of course thinking primarily in terms of a goad, well-rounded program," Perkins says, "since the nationwide audience will see the show in black and white TV. However, the theme of the animals adapting themselves to their surroundings gives up opportunity to display a varied group of mammals, birds and reptiles a sort of cross-section of the kind of things that will be possible with color aa it applies to 'Zoo Parade'," (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK