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2 'Home' Advertising
I
The same ads will run on later dates in double spreads in the trade press.
A series of network chimes breaks promoting "Home" will begin on NBC-TV the week of Feb. 1, starting at the rate of 15 the first week and building up to saturation point the week before the show goes on the air.
A series of 30 one -minute promotional films on "Home" will be seen on NBC-TV, also beginning the week of Feb. 1 and continuing at the rate of 24 a week thereafter. These will feature, in separate films each, Sylvester L. Weaver, Jr., President of the National Broad¬ casting Company; Richard A.R. Pinkham, executive producer of "Home"; the various editors of the show; Sol Cornberg, NBC-TV1 s supervisor of plant and facilities development, who designed "Home's" highly mechan¬ ized, $200,000 set; and various NBC-TV stars whose shows revolve ground the home - such stars as William Bendix of "Life of Riley"; Dennis Day of "The RCA Victor Show Starring Dennis Day"; Joan Davis of "I Married Joan" and Gale Storm of "My Little Margie."
Throughout the month of February, smaller newspaper ads about "Home" will appear. On Sunday, Feb. 28, the day before "Home's" pre¬ miere, large newspaper ads will run in six major markers in addition to cooperative ads in the markets of NBC-TV affiliates. Similar sized ads also will appear in all these markets on the premiere date -March 1 - and continue throughout that week.
Beginning March 1 and continuing for a month, end-position posters promoting "Home" will be displayed in all commuter trains of the New York Central and New Haven railroads. This will mark the first time NBC-TV will have used this medium for advertising.
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