[N.B.C trade releases]. (1954)

Page scan 000303 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1954
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000303
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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3 Home Advertising Also in March, the NBC-TV Advertising and Promotion Depart¬ ment will begin publication of a monthly "how to" magazine - based on the editorial content of "Home." The department also is planning a "Home Find -of -the -Month Club," which each month will mail to members an outstanding product introduced for the first time on "Home." Throughout March, classified ads promoting the "Home" show will run under the "Home" listings of the real estate sections of metropolitan newspapers. Complete sets of actual blue prints of "Home's" exciting new set now under construction are being mailed to a limited number of top executives of agencies and advertisers. Each set is accompanied by a letter from Mr. Weaver and a detailed guide to the blue prints. In addition to the on-the-air material already outlined, there will be features on "Home" appearing during the next four weeks on such NBC-TV shows as "Today," "The Kate Smith Hour" and on the mothers' section of "Ding Dong School." Evans also announced that NBC-TV has commissioned famed artist Hans Moller to create the logotype for "Home," which will be used in all visual reference to the show. NBC-TV' s art director for the campaign is Fred Veit, manager of art production and graphics. NBC -New York, 1/29/52*