NBC Transmitter (Oct-Dec 1944)

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December 1944 D ORIGINALITY IS KEYNOTE IN STATIONS’ PARADE OF STARS DISPLAY wow ■ W 4 WOW gained, attention by combining a layout of NBC stars with the station’s honor roll of employees. Six NBC commentators led the Parade of Stars display erected by KOA in a Denver theatre lobby. Marchers down the main street of Rochester, Minnesota, spread the good tidings of KROC’s Parade of Stars. Clever Merchandising Ideas WSAM stretches a band around a busy corner building in Saginaw, Michigan, to carry the timely message of NBC’s Parade of Stars. Draw Eyes— and Ears— to NBC Programs WBRE kept the Parade of Stars moving by means of a revolving display in Landau’s, Wilkes-Barre’s largest department store. The window drew the attention of a great number of passersby.