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NBC Transmitter (Jan-Nov 1945)

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January 1945 5 AFFILIATES COAST TO COAST lOIN IN BIG PROMOTION CAMPAIGN This “pillar of good listening” greeted visitors to the lobby of the Jackson, Mississippi, building housing IF JDX’s studios. The station combined the picture display with a direction sign. Reading left to right, right to left, or up and down, the photographic display spelled “good listening.” ★ Commuters in Kingsport, Tennessee, knew about the Parade of Stars through these signs mounted on omnibus sides, easily read as the vehicles pulled up to the curb. 111 I rl# R p liOlWMAiR “Fo« can profit by NBC listening” is tvhat the cash-register type prop seems to indicate at this KOB (Albuquerque, New Mexico) windoiv display. WOOD Department store tie-ins throughout the nation are important parts of the NBC Parade of Stars as this WOOD (Grand Rapids, Michigan) windotv readily proves.