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May 1945
11
COMBINE SHOWMANSHIP AND SALESMANSHIP IN STATION PROMOTION PLANS
PERMANENT PARADE
Stations throughout the U.S.A. have responded to the NBC plan of making the Parade of Stars a ’roundthe-calendar operation.
The NBC Transmitter continues receiving reports of clever promotional stunts and devices employed by affdiates to build bigger audiences for network and local programs.
The “talking billboard,” the taxi promotional signs, the newscasting demonstration and the window display depicted on this page are typical of the ingenuity employed by NBC affiliates in promoting their stations and programs.
There is no doubt that such eyecatching—and ear-catching— displays pay big dividends in terms of still added listeners for “the network that most people listen to most.”
This huge double billboard erected in Salt Lake City by Station KDYL attracted wide attention through the sounding of NEC's chimes from the huge microphone between the two panels. It is believed that this is the only outdoor spot— outside of Neiv YorkCity— where the chimes are sounded every quarter hour.
Tulsa taxicabs carry KVOO's promotional message through one of Oklahoma's busiest centers. Call letters, wavelength and the legend: “Oklahoma's Most Powerful Station!'' are emphasized on the mobile posters.
Don Kneass, KGW newscaster, reads bulletins in the window of the Meier and Frank Company in Portland, Oregon, ivhere a PA teletype is in constant operation from 9 to 6 each day. “Kneass W ith the News" has won a wide audience on KGW .
There are many sides to NBG programs' popularity— and W SYR, Syracuse, New York, presents eight of them in this attractive octagonal window display in the lobby of the Hotel Syracuse.