NBC Transmitter (Jan-Nov 1945)

Record Details:

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November 1945 5 PROMOTION-MINDED BROADCASTERS CONTINUE AUDIENCE-BUILDING ACTIVITIES Left: Lizheth Scolt, screen star, sif;ns KGll (Portland, Ore.) pledge to "Remember Our Men" as Chief Announcer Frank Coffin and Production Manager Tom Swafford look on. Station-sponsored drive is for entertainers to continue performing for hospitalized vets. ★ Right: Elaine Mannion and Elbert Fairchild, of U SAM (Saginaw, Mich.) staff, pause during the packing of case containing U SAM sponsor.s' gifts to the ship, S.S. Saginaw Victory. “It’s nuts to have a fire. Prevent it.” That zvas theme of a WCL (Fort H ayne, Ind.) broadcast utilizing a hook and ladder truck as a prop. ON YOUR DIAL .4 land office business ivas done on registration for the W S.iM Birthday Club when new names were accepted at the Saginaw County Fair. Here's a promotion that clicks with boy and girl listeners as ivell as their parents. Two NBC affiliated stations join in a broadcast “Quiz of Two Cities" thus bringing self-promotion to both outlets. Picture at left shows Emcee Abbott London quizzing Penny Schofield, KOMO (Seattle) account executive. Right photo shous the KGfT (Portland) end of the battle with Marjorie W ooton, Merrill Meade, FrankCoffin and Roberta Lanouette participating.