NBC Transmitter (Dec 1945-Jan 1947)

2 NBC Transmitter VOL. 11 SEPTEMBER. 1 946 No. 7 NBC Transmitter Samuel Kaujman — Editor Published Monthly by the ESIfaRS National Broadcasting Co., Inc. RCA Building, Radio City, N. Y. Niles Trammell, President ; Lewis MacConnach, Secretary, and R. J. Teichner, Treasurer — all addressed at RCA Building, Radio City, N. Y. SPECIAL SERVICES The time, expense and attention given to public service programs by NBC affiliates in all parts of the U.S.A. is indicated by a wide variety of photographs and stories in this issue. The scope of public service topics covered and the ingenuity w ith which the ideas are executed speaks well for the programming and management personnel at the various outlets. Most impressive of all is the high standard of showmanship injected into the public service program ideas. Not the least bit of entertainment value is sacrificed in broadcasts aimed at giving listeners constructive welfare and good citizenship aids. NBC-UN PROJECT NBC, in cooperation with the American Association for the United Nations and the National Education Association, initiated the United Nations Week, scheduled to coincide with the UN general assembly. “It is a case of peace now — or never,” states the announcement on the back cover of this issue. And that sentence sums up the importance of the UN to every individual everywhere. Hence, it is encouraging to note the tremendous public response and acceptance of the project as evidenced by assistance of 100 national organizations. Local participation of schools, business and religious groups was also assured. COMING OF AGE The eyes had it at the recent Louis-Conn fight. They were NBC television’s eyes and they brought to an estimated audience of 150,000 the biggest event in the medium’s history. In a word, the title clash was the biggest spur television has ever received — in the virtually unanimous opinion of those who saw it. ACTORS W ITH A MESSAGE— Youthful performers on KDYUs dramas dealing with community topics. Left to right: Joan Sanderman, Carolyn Thompson, Kim Anderson, Harold Milner, Elbert Dansio and Virginia W elling. SALT LAKE CITY.— Children’s stories told by a children's dramatic group is winning widespread popularity in a new KDA L special service program presented in cooperation writh the Primary Association of the Latter Day Saints Church. Letters from hoys aud girls and many juvenile leaders from all over the state have poured into KDYL since it inaugurated the series. The quarter-hour program is presented from the KDYL Radio Playhouse each Saturday morning, only a few minutes after the station presents another big audience show. The Primary Association issues tickets to its wards to attend the broadcasts and every performance brings a capacity audience into the studio. All of the juvenile roles are portrayed by youngsters trained in radio technique over KDYL during the past five years by Mrs. Beckie Thompson and Mrs. Olive Milner. When the group was first assembled. a number of the youngsters were too young to read and had to be taught their lines, but to date not one of them has ever missed a cue on the air. They have averaged two performances a month, covering a wide variety of public services. Their efforts made it possible to dramatize interesting stories about the work of the Salt Lake Visiting Nurse Association, polio drives, and other topics. Scripts for the children are written by Airs. Milner and the youthful actors are directed by Mrs. Thompson. The current series is entitled “Children’s Friend of the Air.” Organized August 11, 1878, at Farmington, Utah, with 25 members, the Primary Association now embraces a membership of 130.675 spread entirely around the world. Its wrork in behalf of the children is under the direction of Mrs. Adele Cannon Howrells. Children are invited to send in original poems and one is read on each program. Eleven-year-old Kay Smith of Sandy, L tah. sent in one entitled “The Mormon Trail." He was invited to KDYL to read it himself and it drew so much response that Eugene Jelesnik. KDYL musical director, was prompted to set it to music. Window Promotion BOISE. IDAHO. — Falk’s Department Store is cooperating with KIDO in promoting “The Teentimers Show” on NBC Saturdays. Seven windows in the downtown store are devoted to Teentimer fashions. KIDO and the program. Newspaper, direct mail and radio are also being used.