NBC Transmitter (Jan-Dec 1935)

VOL. I NO 3 NATIONAL BROADCASTING COMPANY. INC. Published by Reception Stoff of NBC, 30 Rockefeller Plaza, Radio City 1935 ! I I I i -WE WONDER IF Considerable time is not wasted when the off— ioe personnel give errands to the pages which their own office boys are better prepared to carry out? There are many people in ITBC who can say "YeS or "No" without passing the buck? The employees of the office section think the Reception Staff is full of a group of mindreaders who are supposed to call them by their nicknames each time a request is made by the former" as regards entrance to a program? MR. DAVID ROSENBLUM LAUDS STAFF FOR EFFICIENT WORK "Drastic Action" will ever lose its position as the by— word of the Reception Staff? The Southemaires got their "looked studio "idea from Maude Adams or Nelli e Revell? Ouide Wood was abieto answer the womeui who asked, "How do you go arbout cleaning the broadcasts that do not originate in air-conditioned buildings? " Anyone regrets the assing of NBC' s least iked chi sel ei'— Scotty, — the non-waterproof raincoat merchant? continued on Pt* s I MAY 19 SET FOR SING SING TRIP On Sunday, May 19th, at Ossining, New York, the NBC "Bat-swingers" will meet the Sing Sing team. Although champions of the Motion Picture League, our boys will have no easy time in defeating the reputed conquerors of the New York Qiants and Casey' s Dodgers. Appakrently appreciative of their rival's ability, the NBC cohort shave already begun training at their own expense .... in the public gym at 54th Street. Many of us have wondered what life behind the gray walls of a penitentivy was like. The idea immediately arouses curiosity. How does one pay to visit the "pen" without getting a pass or going through other forms continued on i>a^e i( Although wo knew we were being unkind in our efforts to interview an N^ executive busy getting acquainted with his new job, news is news — Soooooo, we swallowed our pride and camped on his trail — much to our delight — ' oause we found him to be a most goniaJ. host who responded graciously to our barrage of questions. What appesured to be a aradox confronted us — hough David Rosenblum, our new vice-president and treasurer, has been with the oompsmy officially only since last fall; he is no stranger here. Further inquiry revealed the interesting informartion that during the past two years Mr Rosenblum has worked closely with the executive officers of the Company. Trade-Ways, the organization of whlon he was formerly Executive Vice-president, was retained by NBC about two years ^ ago to study the policies and operating methods of the Sales Department. So successful were the results of this sui^ vey that Traide— Ways was retained to make similar studies of the Artists Service, Program and the Station Relations Departments. David Rosenblvun has been in direct charge of all Trade— Ways surveys for NBC, and has, as a result, acquired an intimate knowledge of the problems, policies and operating methods of the various departments of the company. In oonnec— continuea on page if RADIO SALESMAN’S PROBLEMS DISCUSSED BY DIVISION HEAD IN INITIAL LECTURE COMM. C. CUSACHS INSTRUCTS GUIDES For many months it has been the fervent hope of every guide and page at NBC that someone, somehow, would devise a plan by means of which he could become aoqiahted with the inner workings of the various departments. For how else is a page to know what department to strive for or in what field he is best qualified? For the eepeciad benefit of those who believe that announcing was to be their vocation, Mr. Pat Kelly persuaded Commander Carlos Cusaohs to inculcate a course in foreign phonetics. Commander Cus— aohs is not only a Navy man and one-time member of the Harvard faculty, but he is one of the formost linguists in this country. In other words, he knows his stuff and he knows how to put it a— cross. The students in his course are taught to pronounce French, Italian, Spanish, and German, like continued on page f PAGES TO ORGANIZE LIFE SAVING CLASS Mr. Carey has asked all those who have had life saving experience to enlist as instructors in a course soon to be inaugurated for all pages. If enough men are interested, free instruction in bovh life saving and swimming may be received by those whose schedules permit. Due to the demanding nature of their work, guides will not be able to take advantage of this opportunity. Although oalisthsnios are sufficient forms of exercise, business may be mixed with pleasure and eduoation bv taking a course of the type contemplated. Messrs Calendar, Cody, Holman, Frank, St George, Conklii^ Newhouse, Miller, atnd Morse have Sklready enlisted as instructors. All that is needed now is a few worthies who will consent to drown to "give the teachers a chance. " On March 25th, in Studio 3H. Donald S Shaw, Sales Manager of EasternDivision, opened a series of lectures, the purpose of which being to further acquaint the Reception Staff with the policy and methods of the Sales Dnpartment of the National Broadcasting Company. So coherent and well arranged was Mr. Shaw' s talk, that the majority of his listeners took written notes. The lecture concerned itself chiefly with the problems encountered by a radio salesman. "What to sell and how to sell radio requires thought and planni^, " began Mr. Shaw. "The salesman must ask himself 'What companies would make good prospects? What members of the company do I interview? What is my argument for radio?' " "Prospects" may be divided into three classes: local advertisers, spot advertisers, and coast— toooast, or network ndver— tisers. Local advertisers, such as department stores and local drug and grocer chains, are those whose limited distribution makes national advertising both unwise and un^ necessary. The spot advertiser is the type of manufacturer whose sales are confined to certain sections of the country; videlicet. you can't sell continued on page tf SURVEY REVEALS INTERESTING FACTS A survey of the Reception personnel has been completed by Mr Walker. He found that 31 colleges fluid universities, served to educate the 66 men who attended. T^se are located in 25 states and three foreign countries, France, Switseiv land fluid Belgium. 13 different tongues are spoken by the staff including Swedish, French German, Russian and Japanese. The men represent 86 states, and 26 foreign countries have been traveled. The average tige is 20 years, 1 month; height 5 feet, ll2 inches; weight 164 lbs. tl