NBC transmitter (Jan-Dec 1935)

Record Details:

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RKEPTION STAFF REVIEW i VOL 1 NO. 5 NATIONAL BROADCASTING COMPANY, inc. NATIONAL BROADCASTING CO. 30 ROCKEFELLER PLAZA, N. Y. JULY 1933 m Yottdcrif NBC office boys don't have guilty consoiences about theway they get pages to do all their work? It wouldn't be much simpler and more efficient to deliver interdepartment correspondence if the sender would write out the room number of the receiver? "Ink Spots” and some of the more popular sustaining programs couldn't originate on the third instead of the eighth floor studios, thereby giving the guide parties the benefit of the doubL There is a very good reason shown by Execs and department heads in the construction of a new wal 1 and check room on the Mezzanine? There are many announcers or bearers of well-known N.B.C. names who have not yet been immortalized on a certain Famous Door? Any OT our readers would like to supply us with a cross word puzzle for the August issue of the Reception Staff Review? PRES.MERLIN H. AYLESWORTH .STILL WATER RUNS DEEP” er DISTINGUISHED GUESTS OPEN NEW EXHIBIT The Polish exhibit in the Clover Leaf studios has been succeeded by an interesting and very complete display of German radio. The German unit which was assembled and set up under the supervision of Mr. D'Agostino., was formally opened on July 10, when it was viewed by Messrs. Borchers, Muller, Portack, and Sell, who were the guests of Messrs. Patterson, Morton, McE1 rath. Mills, and D'Agostino. Dr. Borchers is the Consul General of Germany, Dr. Muller, the Vice-Consul, Mr. Por”tack, the head of German Railways, and Mr. Sell, the U.S, representative of the Reich Rundfunk Gesellschaft (German Broadcasting Co.) Although the exhibit is to a large extent self-explanatory, there are many features which do not at first appear on the surface. Therefore, in our effoi”t to delve a little into its true significance, we sought out Mr. Morton, who very kindly furnished us with behind-the-scenes COf»t»fllM4 on PO£€ « MERUN H. AYLESWORTH PRESIDENT Soine people, in his position, maJ(3 speeches and promises while others reveal themselves via weekly or monthly statements. Merlin Aylesworth, unfortunately for the writer, has different ideas. He doesn't say much; he doesn't make many public announcements; in fact, he does everything quietly and inconspicuously. Most of us know that Mr Aylesworth, before taking over NBC, had reorganized the National Electric Light Association so that it became the largest body of its kind in the world; we all remember that he was a minister's son (and thus learned to get on with people); we have not forgotten that he is a law school graduate (therefore a hard man to fool). A few of us have heard that he refused, while 28 years of age, the Republican nomination for Governor of Colorado. Besides being President of N B C Mr. Aylesworth is President of R K 0 and Chairman of the Board of Radio Pictures. He organized N B C and has reorganized R KO. This much we gleaned not from speeches or magazine articles or fine words; these findings represent just a few of the etch ievements of this master organizer whose birthday we are commarorating tomorrow. We have concerned ourselves with a man whose 1 i fe has been centered on public relations and whose work is done in private behind the scenes. When there is worry or dissension or danger, then we hear from Merlin Aylesworth; then he makes a speech, and, if he can visualize their fulfillment, a few promises. Last year, for example, at the R K 0 Pictures Sales Convention in Chicago, he was called upon to make a speech; he made one which started a wave of enthu■^iasm that is still going strong. He promised technicolor and "Becky Sharp" is here; he spo'' of a new "Bring Em Back Aliv -" picture and Frank Buc*” is now ir Singapore. He complimented the deserving and revived the discourageo. Such is the iiian who directs the policies of our company, a nnan who forgets the future to concentrate on the present and forgets himself to worry about the fate of his organization. He is, as has often been said, safe pilot". PUBLIC’S GOOD WILL VITALLY IMPORTANT TO N.B.C.’S GROWTH A MAN WITHOUT A HOBBY IS AKIN TO A MANEATER SHARK WITHOUT MOLARS Having covered at length the somewhat extraneous hobbies of some of the more versatile guides and pages, we are now branching out into the world of announcers, department heads and other aweinspiring NBC personalities. It is our feeling that the man without a hobby is a more pitiable object than a shark without molars, So-O-o-o-o read this with care, and profit thereby. E P H James, whom we all hold in especial esteem since his elucidating Sales Promotion, lectures, reveals that musical comedies, dreimatics, and concert singing go to make life interesting for him when other diversions lose their appeal .Meanwh i 1 e, another Reception Staff pedagogue, Don Shaw, announces that the business of destroying and rebuilding automobiles is his idea of fun; (maybe he could be of assistance to our ever restless Service Department when next it begins its hobby of ripping down and sewing up office walls). Continued on pa(* « A small booklet published by RCA Communications, Inc. lists numerous pertinenl and meaty guides pertaining to the good will relations of the RCA employees with the public. However when one stops to reflect on the important position each NBC Page Guide, and Hostess occupies in NBC's public relation policy with the general public and the entertainment world, it becomes obvious that a good many of these interesting psychological rules of conduct and procedure could be beneficially adopted for our own use. In the foreword, Gen. James G. Harbord, Chairman of the Board, has inscribed a thought which in itself is a significant guide.. "Let us not forget", he writes, 'that anyone who will visit us, anyone who will call us on the telephone, anyone who will seek our aid, offers to us the privilege of creating good will for our company. Let us not throw away that privilege; let us not rebuff the man o'" woman who gives us that opportunity." ConHKU€4 on pogt 1 A MIDSUMMER'S NIGHT DREAM N B C. VERSION Tiiu checker tournenent has us thinking. What is going to happen when such stalwarts as Goode, Kommer, Davis, Cottingham, Malta, Conant, Bond, Rittenhouse, Cain, Amory, Hawel , Jorgensen, and Heerdt get together? Will "Wet Hands" Mocarski or "Johnstown" Flood clean op "Tammany Hall" Fi nnerty? "When "King" Mac Fadden and "Crown 'em" Mapes start battling it's sure one royal family will top pie. "Boom, Boom" Cannon may shoot the works with "Teddy Bear" Brown at that. When "Smart Money" Kirkland gets going Wesche may be in "The Red". "Your Move" Me Carthy may put "X" Juliam on the spot, you' know. Either "Six Jump" Ahlbum or "Triple Jump" Fitzpatrick will make his last Jump soon.. Macomber, me "Checker BoaroAce" and "Checker-Board" Daly should have a lot to talk about, lots of luck, fellows. May you all live up to your "noms de guerre".