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NBC TRANSMITTER, OCTOBER, 1936
NBC TRANSMITTER
Vol . 2 Ocioberj 1936 No , 9
Editor. Frank C. Lepore Assistant Editor Ary R. Moll
Editorial Board: Walter A. Wiebel (Circulation) ; Alwin
D. Poster (Hobbies) ; D. Caldwell Davis (Features); Diana Miller (Promotion ); Coulson N. Sguires (Photographic Reproductions)
Contributors: Jolly Hill Steinke; Barbara Biermann
(Guesi Relations) \ Enid Beaupre (Sales. Promotion) ; Paul Rittenliouse (Guest Relations)', Gordon Logue (Guest Re lations) ; F. Fairbanks (Statistical)',
Murry Harris (Guest Relations); Peter House (Engineering); Vincent Merchiorri CGuest Relations); William S. Callander (Statistical) ; Edward Keller (Guest Relations); Eloreace V. Maher (Evening General Manager's. Office); Grace H. Smith (Guest Relations); Don Gardiner (Guest Relations)
Address all correspondence to.
NP.C TRANSMITTER
Room 297 Phone: Circle 7-8300, Ext. 220
Tenth Anniversary News
According to the Tenth Anniversary Committee's latest reports, NBC plans to broadcast all night November m, bringing three months of celebration to a grand clim^ at 1 a.m., November 16. Representatives of the world's leading broadcasting systems will be present November 15 the day on which NBC was organized ten years ago to participate in the festivities.
In commemoratibn of NBC's tenth birthday, the magazines Radio Mirror. Radio Stars, and Electronics ’ple.'D. to devote their entire December issues to our anniversary. Below are listed the special Tenth Anniversary programs to which you are invited to listen:
REGULAR
Sundays: THE WORLD SALUTES NBC 12:00 Noon. Red. Foremost broadcasting companies throughout the globe parade their best tcdent before the microphone in tribute to NBC.
THE MAGIC KEY OF RCA 2:00 p.m. Blue. A portion of this weekly feature is devoted to NBC, telling of its achievements in the past ten years.
Mondays: TEN YEARS IN RETROSPECT 10:00 p.m. Blue. Vivid dramatizations of NBC's progress during the past ten years authored by Continuity Writer James Costello, highspotting news, special events, engineering achievements.
Wednesdays: DANCE MUSIC OF THE PAST DECADE 10:30 p.m. Blue. Meredith Willson, NBC's West Coast Musical Director, leads his orchestra in unusual orchestrations of the best dance tunes of the decade.
Thursdays: NBC JAMBOREE 8:00 p.m. Blue. Harry Kogen and his orcnestra. Gale Page, Jackie Heller, Don McNeil plus special events from all parts of Europe and America.
THE lOTH ANNIVERSARY CONCERT io:oo p.m. Blue. Artur Bodanzky, famous conductor of the Wagnerian cycle at the Metropolitan Opera House, Helen Traubel, dramatic soprano and the NBC Concert Orchestra.
SPECIAL
October I9 through 25 12:30p.m. Blue. Rational Farm and Home Hour will dedicate its time to NBC's birthday.
October 26 through 31 9:00 A.M. Red. Streamliners will also devote their spot on the air to NBC's decade of progress.
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Listener Reactions by Ruth M. Crawford
Ed. Mote; Ruth M. Crawford, able Audience Mail Correspondent, will conduct this c o lumn f or TRAMSMITTER readers mainly to correct a false impress ion that Audience Mail receives only "fan letters". NBC's listener audience is so vast every nail bag carries an interesting cross section of humanity .
The June Readers Digest article on "America's Town Meeting of the Air" (The National Heckle Hour) brought inquiries from all over the U.S. and from many foreign countries. That's reaction.
Listening to Malcolm Claire, the genial teller of tales, is the reward one fond mother uses to make her three children eat their breakfast cereal. "The cereal is all eaten and the day cheerfully begun," she writes.
One woman who retires early each evening, sets the alarm clock for midnight so she will be awakened in time to hear Shandor (daily at midnight except Saturdays and Sundays) .
Then a farmer in charge of the entertainment for the Annual Fanners' Grange Picnic asked if we could help him with material for a "Vox-Pop" program. A sound effects article by Ray Kelly, this year, helped this same man to stage a burlesque radio show.
Listeners request information concerning the oddest of subjects. "Was there a real Mother Goose?" "What was George Washington's favorite song?" "Can you send us the dimensions of the Statue of Liberty?" "In what state of the Union is Radio City?" Such are the questions which arrive daily in Audience Mail.
Fame
(Continued from page 2)
character of the material we have to offer have brought a total of 1,349,593 regular guests (as of October 1st) to the NBC studios in Radio City. Add to this the already large list of distinguished guests and you have a fair appraisal of the interest our system elicits.