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MARGARET HUEMER New York — Sales
RUDOLPH W. BAUER New York— Engineering
I’llhmSE OF mV. EMI’UIYE SEOOAN CONTEST
“ lo procure a permanent NBC slogan that will typify the services of NBC
to the nation and to the general public.”
JlHHiES
Lee H. Bristol, l ice P resident, Bristol-Myers Company.
John Zellers, Vice-President and Assistant General Manager, ReiningtonIvand, Incorporated.
Edgar Kodak, Vice-President, Lord and Thomas.
METHOn FOLLOWEO IN I’LACINIi ENTRIES REFORE |II00ES
The sorters separated the top half of the blank form from the bottom half so the judges would not know who submitted slogans. The judges did not know the names until after the decisions had been reached.
SOME OF THE CnNSIDERATIONS (iOVERNINC SELECTIONS
Slight variations in the choice or order of the words were regarded as important by the judges, particularly as between many slogans expressing approximately the same thought.
Many were more applicable to radio sets than to radio broadcasting.
Some had been already used in NBC and RCA advertising.
Others were too general and too readily applicable to other products and services.
Several entries were identified too closely with other famous slogans — they were paraphrased or changed only slightly.
Some were too sweeping in their claims, while others stressed some aspect of strictly minor importance to NBC or were too narrow in application.
Finally, several of the more obvious slogans were repeated verbatim in dozens of entries implying lack of originality.
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