NBC Transmitter (Jan-Dec 1937)

JANUARY, 1937 3 APPOINTED TO NEW YORK LOCAL SALES DIVISION GORDON H. MILLS . . . "creative and organizing ability” Gordon H. Mills, Manager of the Guest Relations Division was appointed to the Local Sales Division of the N. Y. Sales Department, January 18. The appointment will become effective February 1, 1937. Mr. Mills enters the Sales Department with a background of diversified experience in the radio advertising and sales promotion line. ^ Upon leaving Union College, where he was a member of Alpha Delta Phi, Mr. Mills started his own radio sales and service business on Long Island. In 1926 Mr. Mills joined RCA as a salesman in charge of the Pittsburgh area. Seven months later he assumed charge of field promotion for RCA. His association with radio led to his being called by the New York Times and later the Chicago Examiner to sell national advertising space in their sales divisions. In November 1933, Mr. Mills joined the National Broadcasting Company newlyformed Guest Tours Division. This new unit gave Mr. Mills an opportunity to employ his creative and organizing ability. In April, 1936 the Guest Tours Division was merged with the Reception Division and the new group went into operation as the Guest Relations Division, headed by Mr. Mills. The NBC TRANSMITTER urges you to fill out and return as soon as possible the survey blanks enclosed in your copy of the TRANSMITTER. . . . Thank you. NBC SAN FRANCISCO by Louise Landis Ruth Miller, pretty, dark-eyed hostess who ushers folks in and out of second floor offices in NBC’s San Francisco headquarters, has an admirer so shy he doesn’t even reveal his identity. But for several weeks he has been sending roses to her desk inscribed "To the most beautiful lady.’’ He evidently is a frequent visitor at her desk for as soon as the roses lose their freshness another box appears. So far he has managed to remain anonymous and with the whole staff becoming curious, it’s going to be a feat of skill on his part to remain so. 1 i i Dave Elton, tall, dark-haired young man who joined the NBC staff as an announcer several years ago, has been placed in charge of the destinies of the Woman’s Magazine of the Air. He replaces the producer Caryl Coleman, who resigned to join an advertising agency recently. Dave was transferred to the production division several months ago as he wanted to gain some experience in other branches of radio besides announcing". As producer of the "Magazine,” he will have to please an audience of women stretching up and down the Pacific Coast, five afternoons a week, so he can use all the good luck wishes that are being showered upon him by his associates. ill Song pluggers come out of Jack Meakin’s cubby-hole under the eaves of the NBC headquarters of 111 Sutter Street smiling these days, even if the handsome young orchestra conductor hasn’t found time or opportunity to play their songs as many times as they think he should have. A big red bucket stands besides his desk with a towel knotted around the handle. It bears the inscription, "Weep in here.” r 1 1 James Lyman of the Auditing Division is on his way to join the ranks of the Benedicts ... he confesses that he slipped a diamond ring on the finger of Miss Virginia Bower of Berkeley, California the other night, and that the wedding will be some time this summer. Jim has been a member of the NBC office staff for several years: his bride-tobe is a dental hygienist. 1 r i Ken Carney, program manager, thinks that "The Show Up” series, Police Chief William J. Quinn’s weekly dramas over NBC whose aim is to show the inside PRESIDENTIAL INAUGURATION BROADCAST IN FIVE LANGUAGES Four years ago when Franklin D. Roosevelt was swept into the White House, NBC relayed by short wave the inauguration ceremonies to twelve countries. This year the inauguration of Franklin D. Roosevelt’s second term as the President of the United States was broadcast in five languages to all the corners of the earth. Max Jordan, NBC European representative, who sailed back to Europe this week, described the ceremonies and gave a summary of the presidential address in French, German and Italian. This was short-waved to Geneva where it was rebroadcast over RCA facilities to France, Switzerland, Austria and Italy. Jose Tercero of the Pan-American Union in Washington, D. C., assisted by Dan Russell, described the ceremonies and summarized the President’s speech in Spanish for South American audiences over W3XAL’s new directional-beam antenna. Felix Greene, American representative of the British Broadcasting Corporation described the proceedings before and after the inaugural speech for the British Empire through the facilities of BBC in London. Kurt G. Sell, representative of the Reichs Rundfunk Gesellschaft, German broadcasting company, gave a German summary of President Roosevelt’s speech which was rebroadcast in Berlin. pictures of the police department make good entertainment. Ken now also knows it’s true what they say about police department efficiency for when his car was stolen the other night, he informed Chief Quinn about it when the latter entered the studio for his broadcast, and the vehicle was recovered by morning. 1 r 1 Why June Shaw, who supervises program information in the Press Department sometimes wears a tired look : She answered two telephone calls in the space of five minutes. One caller said, "Can you tell me when the date palm bears fruit?— Yes, I know it has nothing to do with radio but I thought maybe you would find out for me.” The next one wanted to know: "What was the date of the first broadcast of sacred music whistled on the radio by a professional whistler? You don’t know? Well, why don’t you?”