NBC Transmitter (Jan-Nov 1942)

NAY 1942 13 COAST GREETS STROTZ Upon his arrival in Hollywood to head West Coast operations, Sidney Strotz, NBC vice-president, got acquainted with his department heads at luncheon in the Brown Derby. Seated (left to right): Henry Maas, sales traffic; A. H. Saxton, engineering; Frank Dellett, auditing; Lew Frost, assistant to vice-president ; Sidney Strotz; John Swallow, program, and Alex Robb, program sales. Standing: Hal Bock, press; Paul Gale, traffic; Bill Andrews, guest relations; David Lasley, sales promotion ; Myron Elges, sales; Bob Schuetz, radio recording; Walter Bunker, program; Andy Love, literary rights; Wendell W'illiarns, continuity acceptance, and Sydney Dixon, sales. Parade Promotion # At the suggestion of Station WTMJ, Milwaukee, a inanunoth Army Day parade was staged in that city on April 6. The station’s idea of a parade was readily accepted by city officials; a proclamation by Mayor ' Carl F. Ziedler won immediate response from the army units, volunteer defense workers, labor groups and fraternal and civic organizations which participated. Staged at night, the patriotic parade was witnessed by many thousands of Milwaukeeans along the line of march. The promotional value of the event to WTMJ was adjudged tremendous. St. Louis Under a Spell 9 KSO’s sixth annual spelling bee recently started its eight weeks schedule. Frank Eschen, program director of the St. Louis station, acts as headmaster as teams from fifteen city and county schools in the St. Louis area compete each Saturday afternoon. This six-year-old feature, begun because of its civic appeal, has gained the endorsement of school heads, who declare it has proved an incentive for improvement in spelling among students in local schools. NBC in WW 9 Three NBC executives are represented in the new Who’s Who for 1942-1943, issued recently. They are Niles Trammell, President; Frank E. Mullen, Vice-President and General Manager, and Judith Waller, Public Service Director of the NBC Central Division. WAVE Opens Without Ripple 9 Station Vi A\ 1C, Louisville, Kentucky. mov(‘d into an elaliorate new studio and office building on March 21. making the transition to the etdarged facilities without a gala opening or the printing of a brochure. However, the Louisville lads are not too overcome by modesty to ex|)ress their just j)ride over the new structure which features live new studios (one of them accommodating .3.50 onlookers), dressing rooms, a music library, conference rooms and a spacious office suite. WAVE recently launched a brandnew 5, 000-watt BCA transmitter, too. The lack of ballyhoo ( due to w ar conditions) in the WAVE dedications in no way lessened the enlarged scope of service to clients and listeners. Convene Via Mike 9 The first state-wide meeting of the Georgia Agricultural Council to he held by way of a radio broadcast took ])lace recently when WSB, Atlanta, broadcast talks by the council leaders directed to the various separate county meetings being held all over the state. More than 110 mass meetings of farmers and business men were tuned in to the special broadcast directed by WSB Earm Director Bill Prance. Purpose of the state-wide meeting was to coordinate council activities toward improvement of war-time farm production and marketing. MILWAUKEE GETS A "RADIO CITY" U TMJ , Milwaukee NBC— RED outlet, will move into this modern structure late in June. The building will house The Milwaukee Journal's television and frequencymodulation facilities as well as the studio and office layout of IT TMJ. The studios are located on Capitol Drive near the Milwaukee River Parkway— about three miles from downtown Milwaukee ; this is probably the first big city transmitter in the country to move its studio facilities out of a main business center. The structure is well removed from the roar and rumble of street noises and the hiss and crackle of electrical interference, thus giving station engineers less of a problem in achieving noise-free, highquality transmission— a boon to listeners and sponsors.