NBC Transmitter (Jan-Nov 1942)

6 NBC TRANSMITTER NBC HOLLYWOOD STUDIO GETS IN THE SCRAP Employees at liollyieoud's Radio City collected 640 pounds of rubber — raupng from 2-ounce children's toys to 50-pound floor mats — to boost the nation\% rubber stock pile. Here's a truck being loaded with the elastic cargo. The photo shows (left to right): Betty Boyle, secretary; John If aid. the network's "'Richfield Reporter” ; Sidney .V. Strotz. NBC vice-president in charge of the western division, and Ruth Gunning, secretary, inspecting the collection. The NBC engineering department helped the salvage drive by contributing coils of rubber covered cable and network officials approved the removal of non-essential rubber items from halls and offices. Bouncing Response to WOAI's Rubber Appeal • Radio listeners in more than 200 communities responded by letters and telegrams to a contest broadcast by WOAI (San Antonio, Texas), which awarded five $50 w^ar bonds for attention-getting scrap rubber collections. A total of 687,532 pounds of rubber was reported turned in by contest entrants as of the closing date. June 30th. Every entry had to be certified by the filling station receiving the rubber. WOAI awarded a war bond to a south Texas man reporting collection of the greatest amount of rubber — 49,082 pounds. A San Antonio woman received another bond for contributing the greatest number of diversified articles — 2.56 different items. To a 13-year-old Freer, Texas, boy went a prize as the youngster “16 years of age or under” offering the greatest volume of rubber scrap — 13,7(X) pounds. Another bond was awarded to a Terlingua, Texas, citizen for the best “all around” job of rubber collection. And the fifth award is now in the hands of a 12-year-old lad from Utopia, Texas, who wrote of being bitten by a copperhead while fishing old tires from a river near his house — his experience being the most unusual. WOAI’s contest ran two weeks, promoted by announcements on the air. At its midway point, WOAI carried a 10-minute question-and-answer program to further acquaint listeners with entry details. A "Second" Front • To accelerate war production in its area. WTAG I Worcester. Massachusetts ) has inaugurated a series of “tick tock’" announcements. Spots, ticking the seconds away, emphasize the vital importance of every minute in the war j)rogram and stress the need for constant effort on the factory front to defeat the enemy on the battle front. High commendation for the broadcasts has been received by TAG from Orcester industrial plants. WGBF Makes Literal "Drive" for Rubber • To Clarence Leich, director of WGBF (Evansville, Indiana) goes the credit for one of the most original radio appeals in the recent rubber salvage campaign. The station devoted one hour to the rubber appeal and during the program had staff men situated in their radioequipped automobiles at different intersections of the city. The announcer proclaimed that all rubber offers telephoned to the station would result in a call by a WGBF staff man within a few minutes. Operating in similar fashion to police radio calls, the announcer then gave the addresses to the WGBF man nearest each rubber pickup point. One of the amusing sidelights of the salvage quest occurred when a GBF man rang a listener’s doorbell. “I called for the rubber you offered,” he told the man who opened the door. “You’re standing on it!” was the unexpected response, and off the WGBF rubber hunter went with the listener’s door mat. Result of the WGBF appeal: 100 calls and 1,500 pounds of rubber for victory. "THANK HUE!" W hen NBC's Hollywood headquarters got a new paint job recently, the trade name that the Sherwin-lf illiarns Paint Company labeled to their products paid a compliment to the network. The official colors for the building are “NBC Green No. 1,” “NBC Green No. 2” and “,\BC Dado Green.” Harry Alber, building maintenance supervisor, and .Mercedes McCambridge, NBC actress, are shown inspecting the products used by Painter Thomas McCarley.