NBC Transmitter (Jan-Nov 1942)

14 NBC TRANSMITTER AUNT SUSAN AND PIE (Story below) Fan Nail Climbs High As Easy as Pie on WHY • riunnhing through the archives of The Daily Oklahoman and Oklahoma City Times, as well as the continuity files of Station WKY, Oklahoma City, it would take very little tabulating to determine that Aunt Susan, outstanding home economist in the southwest, has been divulging her cooking and homemaking secrets and facts to the people of the southwest for almost 15 years. A check-up through Aunt Susan’s files would bring forth the following startling facts: over a 14-year period, this popular radio lecturer has written and delivered 11, 500, ()()() words for radio alone. Her newspaper writing has been somewhere around 9,000,000 words. For dialers throughout the southwest, Aunt Susan has delivered some 84.000 various recipes — all of them tested and approved in her own model kitchen. All of these recipes have been duplicated in print. The correspondence ledger proves that 3,800,000 letters have been carried into the WKY kitchen studios over this 14-year period. The letters were from women in all walks of life, asking for information and advice on the fine art of cooking and homemaking. Experts agree that Aunt Susan’s modern kitchen is among the most completelyequipped in the world. It was designed and is maintained by WKY under Aunt Susan’s direction. CONTACT KEEPS OREGONIANS LISTENING, KGW SURVEY ROOKLET SHOWS • Arden X. Pangborn, managing director of KGW ( Portland, Oregon I , has supervised preparation of a 24-page brochure, entitled “Contact.” telling the story of the station’s spring and early summer promotion campaign. The theme of the brochure is “Contact Keeps ’em Listening,” and recent audience surveys have borne out the accuracy of the belief. During this year’s KGW campaign, practically every type of advertising media was utilized. Hundreds of inches of paid newspaper space were used for display ads; dozens of radio promotion spots were broadcast daily; 500 car cards were printed; scores of outdoor billboards, strategically located throughout the city, were rented; personal appearances were made by the KGW artist staff before every major service and community club and every high school in and around Portland; a group of weekly Sunday evening “Radio Parties ” staged over a three-month period became so popular that larger auditoriums became necessary three different times. Newspaper space for genuine news stories was abundant and included a two MERRY MACS MAKE MERRY The popular NBC swing quartet seems quite pleased with the time-saving message hoard at the artists’ entrance of Hollywood’s Radio City. At a glance, in their rush to and from rehearsals and programs, the entertainers can see who has called them. Joe, Ted and Judd McMichael are shown left to right; the charming girl member of the quartet is Mary Lou Cook. page feature story in the Sunday supplement of The Oregonian on the occasion of KGW’s twentieth anniversary. KGW advertisers were quick to realize the value of such a promotion and cooperated willingly with package staffers, window displays and samples for the audiences at the several “Radio Parties.” Thousands of invitations were printed by the stations for the “ParARDEN X. PANGBORN ties” and presented to audiences at every personal appearance made by the staff. Newspaper delivery trucks carried the KGW message throughout the Oregon country with signs on the sides and backs of the trucks. Portland theaters cooperated with movie.-trailers, and in one a broadcasting booth was installed and is still the scene of three KGW newscasts daily. The brochure has pictures of the various forms the campaign took.