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OCTOBER 1942
7
NATIONAL STRENGTH IN PUBLIC IIEALTH-That’s the message given to NBC employees who attended the nutrition course recently given at Radio City. Inset: Eleanora Sense (left), lecturer, and Jeanne Bradley, supervisor.
WOAI DEVELOPS EFFECTIVE WINDOW TIE-INS
A first aid class at NBC Hollywood. Safety training is considered a vital wartime asset.
Patriotic Classes Get Enthusiastic Response
• An apple for the teacher, so the legend goes, used to hear fruit in winning pedagogical favor.
But, today, with the nation aroused to wartime interest in nutritive evaluations of all foodstuffs, it is apparent that teacher will cry out for a more balanced diet.
And that’s just what the instructors at NBC’s New' York nutrition classes have been doing on recent Mondays when some 65 Radio City employees gathered in Studio 8G to hear the latest w ord in scientific theories regarding the vitamins and calories needed to protect public health.
Jeanne Bradley, of the personnel department, w'as in charge of the classes presented with the cooperation of the Kips Bay-Yorkville District Health Committee. Chief lecturer was Eleanora Sense, food and nutrition editor of American Home Magazine and author of the widely-accepted “America’s Nutrition Primer.” The series of classes opened with a talk by Mrs. Bertram Wolff, a volunteer public health worker.
Interest in the lectures grew by leaps and bounds and it was believed that the short three-week course will be repeated.
Miss Bradley also supervises the first aid classes at NBC’s Radio City studios. She reports that the 40 certificate-holders who passed the standard Red Cross first aid course will soon attend sessions of the advanced course. In addition, the standard course w'ill be repeated for newcomers.
There is a likelihood, pending the interest shown by NBC employees, that classes in radio code and Spanish will be launched. Miss Bradley w'ould appreciate hearing from all interested NBC folk.
® One of the most unusual radio merchandising tie-ins developed in the Southwest is now in use by WOAI, San Antonio, Texas.
Seeking a direct tie-in between its programs, its sponsors and retail outlets, WOAI evolved a series of windows in a number of representative stores of two San Antonio chains — Handy-Andy Community Stores and Hom-Ond Food Stores. By special arrangement with the management of these groups, WOAI installs specially-trimmed displays alternately in w in
dows of the two well-known Texas chains.
WOAI -advertised products and pictures of the program stars are utilized in the displays, w ith reference to the air time of the programs involved.
The unicjue windows have received a great deal of attention and favorable comment from everyone concerned. I he displays remain in place for a week, and photograj)hs are sent to the sponsors and the stores. Windows are so scheduled that the station’s clients all have representation within a reasonably short period of time.