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JUNE 1943
7
RADIO BOOSTS SECOND WAR LOAN
Novel Methods Employed to Increase Purchase of Bonds
Left, cinema stars Rochelle Hudson and June Preisser were among the scores of notables participating in a three-hour WEAF ( New York I rally staged on the Mall in Central Park. That’s Jay Jostyn, “Mr.
D.A.,” listening in.
Above, loft, Ralph Bellamy, stage and screen star, who spoke to employees assembled in NBC’s huge Studio 8H.
Ed Gardner, “Archie of Duffy’s,” Frank Buck, big-game hunter, and Carol Bruce, movie star, during the rally at Central Park.
Recognize Hugh “Woo-Woo” Herbert and the Met’s scintillating Rise Stevens in this group? They were on hand to launch the KPO (San Francisco) campaign.
As simple a stunt as having buyers sign their names on a blackboard yields good results for WGY (Schenectady, New York I . Entertainers keep things moving.
• Stations from coast to coast rallied to the call of the Second War Loan Drive with a series of ingenious campaigns aimed at separating patriotic Americans from their immediate cash for the world’s biggest bargain— a share in liberty. Stars of the entertainment world. Government officials and sports luminaries joined the parade of performers who out-performed themselves for LIncle Sam, the biggest sponsor of them all. Pledges scribbled on live bombs, blackboards and the more formal dotted line amounted to an impressive total as the industry’s contribution to the nationwide effort.
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Minute Maids from the Texas College of Mines are shown answering some of the telephoned bond orders from KTSM (El Paso, Texas) listeners.
The famous Boone County Jamboree Troupe of WLW (Cincinnati) receives a special War Bond citation from Governor John W. Bricker.
Mayor William Dee Becker ( center ) and other prominent citizens helped open the successful KSD (St. Louis) drive.
Whitey Ford, the Duke of Paducah, emceed the WSM (Nashville. Tennessee) jamboree. Here, Ford (second from left) holds bond) which enthusiastic bond pledgees autographed.