The New Movie Magazine (Jan-Sep 1935)

Page scan 00043 from The New Movie Magazine

Record Details:

Title:
The New Movie Magazine
Date:
Jan-Sep 1935
Publisher:
Tower Magazines, inc.
Volume:
The New Movie Magazine (Jan-Sep 1935)
Leaf #:
00043
Language:
English
Collection:
Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Relatively short-lived magazine that nonetheless played a crucial role in the gossip industry. Launched in 1929, it cost only ten cents, when the majority of high-end magazines sold for a quarter. It was also primarily sold through Woolworth’s five and dime stores; the combination of cost and accessibility led to its dominance, by 1933, over all other magazines (circulation: 650,000). As a result, the other magazines decreased their price to match New Movie’s. New Movie had less content and poorer quality drawings and illustrations, but the content similar in tone and quality to that of the high end magazines. Ceased publication in 1935. -- Anne Helen Petersen, 2013. Secondary sources consulted: Inside the Hollywood Fan Magazine by Anthony Slide and MovieMags.com.
Date Added:
June 06, 2024
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STRAIGHT FROM RKO'S CASTING DIRECTOR COMES THIS NEWS OF What WONT Get You into the Movies KATHRYN WHITE, ace writer, dares to smash the bunk about "studio requirements/7 The truth will startle you IF Janet Gaynor were an "unknown," she couldn't walk into a single casting office in Hollywood today, and get a job ! — not even a day's work as an extra. . . . ! If George Raft were next in line, behind Janet, the casting director'd laugh at him. "You haven't got a chance of getting into pictures," the director'd tell him. "You're too much of a runt. Grow half a foot and maybe you could get by as an extra." Gary Cooper'd show up, and the casting director'd wave him wearily away. "Too tall an' too skinny, an' besides, y'look like a hick-town drugstore cowboy. We want sophistication." Jean Harlow'd appear, and the casting director'd look with interest at her physical qualifications. Then she'd say something and the casting director would sigh and say : "Nope. Not with THAT voice !" Mae West would undulate up to him next, and the casting director wouldn't give her a second look. "Baby," he'd inform her, "you've got about twenty pounds too much beef ! Move on !" And if Katharine Hepburn should burst in on him, he'd scream, "Take her away ! Take her away! She hasn't got a single thing it takes !" AND all of that (those samples are only a few of the possible scores) goes to show what? — well, principally, two points: First — Success for any unknown trying to crash pictures today is as remote as the poles. Second — Because of the cast-iron casting system which is rigidly in force in Hollywood today, there are unquestionably many Mae Wests, many would-be Hepburns, many possible box-office successes like Gaynor, many potentially great screen stars actually trying to get a chance in movies — and yet you'll never see them on the screen, because they can't get by the casting office MUSTS and MUSTNTS. . . . ! Of those MUSTS and MUSTN'TS, here are the details. And, if you've ever had any dream of trying to get into pictures — if you've thrilled at being told you're a "second Gaynor" or {Please turn to page 57) IF YOU LOOK LIKE ONE OF THESE Ann Dvorak John Boles Mae West Gary Cooper STAY AWAY FROM HOLLYWOOD! Janet Gaynor George Raft The New Movie Magazine, January, 1935 Jean Harlow Miriam Hopkins 35 **