The New Movie Magazine (Jan-Sep 1935)

HOLLYWOOD, PAST and FUTURE Swami Howe tells the fortunes of the stars ! By HERB HOWE HERB RATES THEM— 13 BEST /"^P?sk ACTORS: ACTRESSES: GOING UP! d©0) W. C. Fields Helen Hayes Names in 1935 Paul Muni Mae West Grace Moore Jean Hersholt Marjorie Rambeau Fred Astaire \1 wjs^^mTJ Charles Laughton May Robson Otto Kruger ^v^jjj^^F Walter Connolly Diana Wynyard Francis Lederer Otto Kruger Greta Garbo Joan Bennett />"""" ■ "N. James Cagney Katharine Hepburn Joe Morrison r \ Warner Oland Alison Skipworth Ketti Gallian \ 1 Jack Oakie Beryl Mercer Virginia Bruce If J Leslie Howard Jean Harlow Jean Muir v J Lewis Stone Elizabeth Bergner Ginger Rogers X^--___^/ Charles Ruggles Ann Harding Robert Donat * Claudette Colbert And Lucienne Boyer Swami Howe, in his if she can be had. best turban, stares into the future with *Space being held foi • "World's Greatest Actor," temporarily in dog house Turpin eyes. for going softie in "Viva Villa." BEST CAST PERFORMANCE: Players in " One More River": Diana Wynyard, Frank Lawton, Colin Clive, Mrs. Pat Campbell, Jane Wyatt, Henry Stephenson, C. Aubrey Smith, Lionel Atwill, Alan Mowbray, Reginald Denny, Kathleen Howard, Gilbert Emery, E. E. Clive, Robert Greig, Gunnis Davis, Temple Piggott. ACE DIRECTORS: Frank Capra, George Cukor, Richard Boleslavski , Ernst Lubitsch, Rene Clair, Alexander Korda, Mervyn LeRoy, James Whale, E. H. Griffith, Sergei Eisenstein. H fy % Drawings by D. B. Holcomb and landed on the rocks where she remains as forlorn as a lighthouse. Yet she's still very voodoo. She beguiled me to the Soothsayer— I mean the Padre — of the Sierras. He was too too marvelous, she said. At first sight of her he had declared her an actress. I agreed this was too marvelous as no one else ever had guessed it. As I entered the sanctuary the Padre shot a finger at me: "You are going to head a big corporation." Well, God help the poor stockholders, was my own personal reaction. YOU can't tell fortunes in Hollywood unless you're a preacher. City Fathers passed an ordinance banishing seers, clairvoyants, palmists, witches and pedlers of goofer dust. The only prophet permitted is the weather man who will go on chirping "fair and balmy" or be deported as a Red. Hollywood is naturally voodoo, with Lady Luck the patron deity. Eventually everyone throbs to the drums of black magic. This is hardly appropriate to a city whose full name is Our Lady the Queen of the Angels. The civic padres explained in a cautious amendment the law does not pertain to religious leaders. I was not aware parsons made prophecies apart from the generally accepted one that Hollywood is going to hell. Any man in a pulpit can tell us where we're going but if we attempt to tell him we will go straight to the hoosegow and that's no prophecy, it's law. As a result of the prophecy prohibition, we have bootleggers of futures. And a great increase in religious leaders. An advertisement reads: "Rev. Flora Francis, D.D. (formerly Mme. Francis) Spiritual Advice daily. Business and Personal." Here is another : "Swami Howe (formerly the Boulevardier) Spiritual Dope on Stars, pasts and futures. Get a load." WHILE changing from cutaway to robes, I will bore you with an account of my visit to the Padre of the Sierras. In Santa Barbara this Summer I encountered a Wampas Baby star of the year 1920 or thereabouts who sort of peterpanned. She charted her career by stars, numbers, tea grounds, daisy petals and hairs yanked from her husband's head, now bald, 44 Right: Herb thinks 1934 will long be remembered as the Year of the Great Plague of Infant Prodigies. The Neiu Movie Magazine, January, 1935