The New Movie Magazine (Jan-Sep 1935)

Looking ahead into 1935, Herb sees the future as a jumble of Folies Bergere and Gold Digger Girls with Shakespeare Dante and Dickens. Maybe he's just speaking as one Old Master to another — or do you think it's a nightmare? "As a boy you were ambitious to be a banker," he said. "A bandit," I corrected. "You have one fault — gambling1." "I've played roulette." "Ah!" he said. "Ah!" I ah'd, "but that was because I was misled into the Monte Carlo casino by Ramon Novarro, the saint . . ." "You are an actor!" he boomed triumphantly. "Sir, there's a limit even to what a Padre may . . . ." "Well, I want to tell you your greatest triumphs are yet to come. Now for your love life," he glanced coyly at the Wampas Baby with the hairless husband. "Be firm with her. She's a child in many ways. She has tantrums. When she gets rambunctious — know what I mean? — paddle her. Spank her. And now do you mind telling me your name?" "James Cagney," I said. The point is, if there is a point, that by the time I finish prophesying you, too, may feel you're Cagney. But remember, you can't sock a Swami. Nineteen-thirty-four will go down in Hollywood history as the year of the Great Purge. Stories are as sweet as new-mown hay. Studios ring with the laughter of infant prodigies, jungle cries of beasties and screams of supervisors. Leo the Lion has been made to purr and part his hair, an example to Boy Scouts. Wampas Babies. wear purity seals where they were tanned before. Norma Shearer has been saved and never again will get into a "Riptide." Jean Harlow flaps about bewilderedly wondering how she can change her type. Would her following fol low her in black wig and corsets? Mae West's vehicles will bear purity plates fore and marriage licenses aft. George Raft has had an ear done over, changing his entire personality, he feels. Wally Beery, the man who bellowed like a bull, got so kittenish in "Viva Villa" old friends fear he'll be snatched by the angels as a pet for Little Eva up yonder. Lupe has been wrapped in asbestos and packed off to Europe in exchange for Shakespeare, Dickens and Dante who are to have benefit of Hollywood supervision at last. Thus the Old Year totters out with a kick in the pants. And the New Year whoopsadaisies on with a battalion of child wonders ranging in age from two to thirteen. (Fourteen seems to be the dangerous age — fourteen and over.) Peering into the Past — "The House of Rothschild" collected the most green at the box office in 1934. Mae West was the champ lettuce picker. Clark Gable led the strong-arm squad which isn't nearly as strong as the weaker sex when it comes to gold digging. Grace Moore and Shirley Temple were the year's discoveries. Frank Capra is champeen director with "It Happened One Night." Columbia Pictures took the doughnuts with "It Happened One Night," "Twentieth Century," "One Night of Love." The most popular stars according to poll of exhibitors by the Hollywood Reporter: Mae West, Joan Crawford, Norma Shearer, Kay Francis, Janet Gaynor, Jean Harlow, Claudette Colbert, Shirley Temple, Ann Harding, Margaret Sullavan. Clark Gable, Will Rogers, Wallace Beery, Bing Crosby, {Please turn to page 54) Clark Gable is old ice man h tong war with the house wives of America. The Neiv Movie Magazine, January, 1935 45