The New Movie Magazine (Jan-Sep 1935)

Players. New Faces and Common-stock Dark horses. Take a gamble on your favorites. Allow New Movie the honor of acting as your broker. The Hollywood stock exchange is open for business. Watch vour tape closely. Here are some HOT TIPS! GOLD-BOND STARS NORMA SHEARER! Might easily become the First Lady of the Screen. Safely away from sex roles, she was even more of a sensation in "Barretts of Wimpole Street" than she was in "Smilin' Through."' She rates a hundred points. MAE WEST! Should, and will retain top rating if allowed freedom in her work. Her answer to the censors is "Now, 1'ma Lady," her first picture for 1935. SHIRLEY TEMPLE! Her stock rises point after point. Will be close to the top, rivaling Janet Gaynor's popularity on her home lot. A grand little trouper who will grow up all too soon. This is her big year. JANET GAYNOR! Her popularity remains undiminished and unquestioned. Hardly the rage in the key cities, she is still the favorite of provincial America. GARBO! "The Painted Veil" may do much to retrieve some of her depreciated value, due to the unpopularity of ''Queen Christina." Censorship affects her little if any. MARGARET SULLA VAN! A girl who is going places. A star overnight. She has an amazingly large following. Her first picture for the new year is Molnar's "The Good Fairy." There is talk that she may switch to M-G-M. GRACE MOORE! One can't say too much about her possibilities. She looks like a dream, sings like a nightingale, and acts with distinction. Too, she has given music a new meaning on the screen. Put your money on her by all means — she's a winner! KATHARINE HEPBURN, ANN HARDING, HELEN HAYES! Will greatly benefit in 1935 by the change in their type of stories, as well as from a purely "censorial" viewpoint. Miss Hepburn is easily in the lead with "Little Women" and "The Little Minister" to her credit. Ann Harding will avoid vehicles that glorify unwed mothers, concentrating more on plays like "Holiday." Her latest opus is "Enchanted April." Helen Hayes will be a truant from Hollywood for almost a year. In the interval she has lost much ground, but she will rapidly recover this. NEW FACES OF 1934 Gloria Stuart Pert Kelton Lanny Ross Frances Drake Claire Trevor Grace Bradley Ida Lupino Buster Crabbe Johnny Weissmuller John Lodge Steffi Duna Tala Birell Judith Allen Bruce Cabot Adrienne Ames NEW FACES OF 1935 (Will They Be Stars?) Margo Henry Hull Anne Shirley Joe Morrison Peter Lorre Mady Christians Elizabeth Bergner Josephine Hutchinson Merle Oberon Nelson Eddy John Beal Rosamond Pinchot Ruth Gordon Queenie Smith Constance Collier MUSICALS TO COME Show Boat, with Irene Dunne Go Into Your Dance, with Al Jolson Naughty Marietta, with Jeanette MacDonald Sweet Adeline, with Irene Dunne Mississippi, with Bing Crosby All the King's Horses, with Elissa Landi Glorianna, with Ann Sothern Gold Diggers of 1935 Maytime Sweet Music, with Rudy Vallee Folies Bergere, with Maurice Chevalier Rhumba, with George Raft Roberta, with Ginger Rogers A Nighr at the Opera, with the Marx Bros. The Night Is Young, with Ramon Novarro Rose of the Rancho, with Mary Ellis ADVENTURE FILMS TO COME Mutiny on the Bounty. Clark Gable, Wallace Beery, Robert Montgomery. (Sea.) Black Ivory. George Brent, Ricardo Cortez. (Pirates.) Lafayette Escadrille. (War.) Roar China. (Chinese Pirates.) Captain Blood. Warren William. (Pirates.) West Point of the Air. Oil for the Lamps of China. Barbary Coast. Miriam Hopkins. (Waterfront.) JOAN CRAWFORD. JEAN HARLOW, MARLENE DIETRICH, ANNA STEN and CONSTANCE BENNETT are problematical. Everything depends upon their vehicles. That the majority are versatile actresses there is no doubt. Crawford's is the most wasted dramatic talent in the industry. Harlow has already proved herself a delightful comedienne. Dietrich and Constance Bennett built their reputations upon highly sexed and sophisticated material, while Sten, with but two American pictures to her credit, is still, in spite of an extravagant publicity campaign, an unknown quantity as an audience magnet. Can this milliondollars' worth of electric-light names suddenly switch from one type of role to another with the ease of the changing of a costume? Can they work in accordance with the new moral code and still keep the fans who made them stars? Risky Gold-Bonds. Gamble, if you like. KAY FRANCIS, IRENE DUNNE and JEANETTE MACDONALD are solidly established. Their positions on the stockboard will change relatively little during the year. Miss MacDonald will have some pretty tough competition from Grace Moore. GLORIA SW ANSON may be compared to a safe, reliable stock that took a nose dive which should ordinarily have finished her. Under Irving Thalberg's guidance she is destined to pay big dividends again, if the ovation accorded her in "Music in the Air" is any criterion of the comeback she may make in 1935. Prepare an important place on the stockboard for her — and buv by all means! CLAUDETTE COLBERT and MYRNA LOY are becoming increasingly important. Colbert will make pictures this year for Paramount, Warners and Columbia. Loy, censor's bait two years ago, is now the darling of the women's clubs. She is the symbol of the new sophistication; smart, real, ladylike— sans gestures, poses and hokum. Frank Capra's "Broadway Bill" should bring her new laurels. She made the most rapid strides of any actress in 1934. What a pace she'll have to go in 1935 to top herself! And she will. BING CROSBY! Nuff sed. Outside of Mae West, Paramount's biggest money-maker. Closest rival — Dick Powell. But Bing needn't lose any sleep. WILL ROGERS! Brings the family to the theater. Has the same universal appeal as the late Marie Dressier. Will continue to be one of the most popular of stars, who need fear neither age, (Please turn to page 70) Secure? Katharine Hepburn Problematical? Marlene Dietrich Sensational! Ginger Rogers Slipping? Greta Garbo Climbing! Bette Daz-is Risky? C. Bennett Brilliant! Miriam Hopkins Lasting? Grace iloore The New Movie Magazine, February, 1935 29