The New Movie Magazine (Jan-Sep 1935)

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CAROLE LOMBARD BEAUTY experts in Hollywood show the way to accentuate your charm and reveal your personality through the art of hair arrangement and make-up. The arts and crafts they use to make women lovely by means of theatrical make-up have now been worked out and deftly applied to the use of everyday cosmetics that any girl can buy. First decide — with our aid if you need it — the Holly Paranwunt wood star best suited to be your guide. Study her face and hair arrangement on the screen and in photographic reproductions. To achieve the new head dress, first give your hair a thorough shampoo, cleansing every hair to bring out its natural softness and luste/. When partly dried, comb the hair lightly back away from parts and waves to which it is accustomed, and complete the drying process. Typical American girls from R. H. Macy & Co. Inc., give amazing proof of the magic of hair dress and make-up WHAT star do you most resemble?'' ':I resemble a star? Incredible!" "Stop and think. Didn't anyone ever say you looked like this star or that?" "Don't imagine I would fall for such silly flattery." After such a conversation our art and beauty experts go into a huddle, gazing the while through lowered lids at this average young American woman. Quickly they make note of the basic proportions of her features, the line of her brow, the height of her forehead and the length of her chin and the unmeasurable something that we call personality. "You're a true Lombard type," they say to her. "Unmistakable Carole Lombard!" Then on with the hair dressers and make-up experts. Hair lotions, pins, hair nets, wave sets, creams, powders, mascara, eyebrow cosmetics, rouge and lip stick — not of the theatrical sort, but just the kind that any girl can and does buy anywhere. A half hour or more of magic and then — presto chango! — the average American girl stands revealed. A perfect imitation of Lombard? No. Rather a perfect revelation of her own true self, achieved through the help of her type sister in Hollywood. This new beauty culture does not advise or prescribe slavish imitation of any star, however glamorous. It simply shows the way to accentuation of personal beauty and revelation of charm in the Hollywood way. And next comes the girl who was once told — though she didn't believe it — that she looked like Colbert. Cut the bang a little, Mr. Barber, and do the tricks that make hair soft and caressing. Use the creams and mascara to reveal the true beauty of large dark eyes and, there you are! Now the girl with braids worn coronet fashion round her head. What if her hair isn't as fair as Sten's, and what if the committee doesn't quite agree. A half hour with the beauty experts, and then — not a second Sten, bound for Hollywood, but one more American girl who has learned the art of making up and arranging her hair to type — armed with that feminine courage that comes from a consciousness of charm and magnetism. If you would like help in choosing your beauty type from Hollywood, turn to page 52. 30 The New Movie Magazine, February, 1935