The New Movie Magazine (Jan-Sep 1935)

Page scan 000117 from The New Movie Magazine

Record Details:

Title:
The New Movie Magazine
Date:
Jan-Sep 1935
Publisher:
Tower Magazines, inc.
Volume:
The New Movie Magazine (Jan-Sep 1935)
Leaf #:
000117
Language:
English
Collection:
Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Relatively short-lived magazine that nonetheless played a crucial role in the gossip industry. Launched in 1929, it cost only ten cents, when the majority of high-end magazines sold for a quarter. It was also primarily sold through Woolworth’s five and dime stores; the combination of cost and accessibility led to its dominance, by 1933, over all other magazines (circulation: 650,000). As a result, the other magazines decreased their price to match New Movie’s. New Movie had less content and poorer quality drawings and illustrations, but the content similar in tone and quality to that of the high end magazines. Ceased publication in 1935. -- Anne Helen Petersen, 2013. Secondary sources consulted: Inside the Hollywood Fan Magazine by Anthony Slide and MovieMags.com.
Date Added:
June 06, 2024
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CLAUDETTE COLBERT Paramount Then get the barber to do any trimming or cutting needed to conform to the new coiffure. Saturate the hair with a good setting lotion, using as much as the hair will possibly absorb. This is especially important to train the hairs to their new position. Following the picture of your star, comb and part the hair the way it should go, and with the aid of fingers and comb, mold it in the desired waves and curls. Set curls and rolls with hair curlers and twist all stray ends small wire pins. Now for the magic make-up that is to bring out hidden charm of face and features the Hollywood way. First, the usual preliminaries, perfect cleansing with soap and water, cleansing cream, astringent. Now, studying the picture before you, trim your eyebrows or have them shaped for you to give the basic foundation for the new eyebrow line. Next, foundation cream and powder — then, looking in the mirror first at the picture before you and then at yourself, apply rouge to give the desired effect. Then mascara and eye shadow, and eyebrow pencil to produce the subtleties of shadows needed to give your eyes the new depth and contour. And finally the eyebrow pencil to give the necessary length or width; and lipstick painstakingly applied to make your lips as lovely as a star's. .rl.VA"^ ST EX up into round curls and fasten them with Don a net and let the hair dry thoroughly. The surprise comes when you remove the net and lightly comb out the hair to reveal the new coiffure. If plenty of setting lotion has been used and the hair has been thoroughly dried, it will remain in good form for a week without resetting. (It should be brushed once a day, patted and combed back into shape and covered with a net before retiring.) United Artists Portrait Photographs by Frederic Bailey Inset photographs show typical Am erica n girls before treatment. Same girls shown in larger photographs after new hair arrangement and make-up. The New Movie Magazine, February, 1935 31