The New Movie Magazine (Jan-Sep 1935)

Record Details:

Title:
The New Movie Magazine
Date:
Jan-Sep 1935
Publisher:
Tower Magazines, inc.
Volume:
The New Movie Magazine (Jan-Sep 1935)
Leaf #:
000123
Language:
English
Collection:
Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Relatively short-lived magazine that nonetheless played a crucial role in the gossip industry. Launched in 1929, it cost only ten cents, when the majority of high-end magazines sold for a quarter. It was also primarily sold through Woolworth’s five and dime stores; the combination of cost and accessibility led to its dominance, by 1933, over all other magazines (circulation: 650,000). As a result, the other magazines decreased their price to match New Movie’s. New Movie had less content and poorer quality drawings and illustrations, but the content similar in tone and quality to that of the high end magazines. Ceased publication in 1935. -- Anne Helen Petersen, 2013. Secondary sources consulted: Inside the Hollywood Fan Magazine by Anthony Slide and MovieMags.com.
Date Added:
June 06, 2024
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Hay Fever M ANY a hay fever sufferer can point to a calendar and foretell almost to the day when his misery will begin. Often, he knows how long it will last. His acute distress is caused by pollen carried in the air from a particular kind of tree or grass or weed or, in rare instances, a flower. Some people may be affected by several types of pollen. Little or no relief may be secured until the particular types are known and proper measures are taken to immunise against them. It requires patience on the part of the sufferer and thoroughness and understanding on the part of his doctor to find out, in advance of the dreaded season, whether hay fever will be brought on by a tree in April or May, a grass in June or July, or a weed in August or September. One of the methods by which the doctor finds out which pollen causes hay fever consists of making a ^VIATa*. ?7T m' ^V series of tiny scratches, about an eighth of an inch long, which penetrate the outer skin. He may make from eight to thirty tests, the number depending upon the variety of air 'borne pollens in the patient's locality. On each scratch the doctor applies one drop of a different pollen solution. If a particular pollen has caused past trouble, a slight, itching elevation will appear on the skin where the scratch was made. Based on the results of these tests, the doctor knows just what to do and when to begin to build up the immunity of his patient against the individual trouble-making pollen or pollens. Some stubborn cases do not yield to this immunising process, but a majority of hay fever patients have been made far more comfortable by it. Many of them have been relieved completely. The time to begin the battle against 1935 hay fever is now! Metropolitan Life Insurance Company Frederick H. Ecker, President The New Movie Magazine, February, 1935 One Madison Ave., New York, N. Y. © i 935 U. L.I. CO. 37