The New Movie Magazine (Jan-Sep 1935)

NATURAL LIPS Wl N WITH Dick Powell IN LIPSTICK TEST popular young star tells why he chose the Tangee Lips • "I work with «Dick Powell actually mak girls made Up in ing the lipstick test between grease paint all day scf°es of "Fiction Walk", ° a Warner Brothers picture, long", Dick Powell explained. "In the studio you've got to have it. But off the lot, I don't like it — there's no romance in lips with that hard, coarse, look. No man cares for 'painted' lips." Millions of men feel exactly that way about painted lips. But Tangee isn't paint ! It makes your lips soft and rosy and appealing, because it brings out your own natural coloring— without coating the lips with a smear of paint. In the stick, Tangee looks orange. On your lips (because of the exclusive Tangee colorchange principle) it changes to the one shade of blush rose most becoming to you. Get Tangee today. There are two sizes, 39 cents and $1.10. And if you'd like the special 4-piece Miracle Make-Up Set, containing Tangee Lipstick, Rouge Compact, Creme Rouge and Face Powder, send 10 cents with the coupon below. T| IK>rA/i Most Famous Lipstick /IN<3€<e ENDS THAT PAINTED LOOK CftftT DflU/rtCD now contains the magic rm*t rUfHlCn Tangee color principle • 4-PIECE MIRACLE MAKE-UP SET THE GEORGE W. LUFT COMPANY TG25 417 Fifth Avenue, New York City Rush Miracle Make-Up Set of miniature Tangee Lipstick, Rouge Compact, Creme Rouge, Face Powder. I enclose 10*2 (stamps or coin). Shade □ Flesh □ Rachel D Light Rachel Name Address . City .State. New Movie Forecast for 1935 {Continued from page 29) competition nor censorship. Leaves Fox this year for a short vacation over at M-G-M, where he may star in Eugene O'Neill's "Ah, Wilderness." JOE E. BROWN ! Has the same attraction for the family trade. His amazing popularity is curious. He numbers' so many children among his fans that he has become an idol. WALLACE BEERY! Has slipped a point or two from his high place of the previous year. "The Great Barnum'' should make his position secure in 1935. GEORGE ARLISS! Elevated into one of the ten most popular box-office stars of his sex, owes his new standing solely to the thriving popularity of "House of Rothschild." Distinctly a prestige star with a direct appeal for the intelligentsia. His present high box-office rating to be only temporary. LESLIE HOWARD! In spite of a long list of successful pictures during the past twelve months, did not make the grade of being listed among the top drawing-cards. Fits perfectly into the new trend. Will go romantic in 1935, playing not only "Beau Brummel," but perhaps "Anthony Adverse" as well. CLARK GABLE! His flair for comedy was one of the surprises of the year. "It Happened One Night" a great boom to his popularity. Ranking first among the male stars, he might easily recapture the laurels in 1935 if his producers give him the same type of human characterizations which won him the honors last year. WILLIAM POWELL! He too, has won a tremendous new vogue as a suave comedian. Because of his rapidly building popularity and the long list of assignments committed to him for 1935, he will undoubtedly become one of the leading contenders for first honors. FRED ASTAIRE! There's a name you're going to see in big lights this year. With a mere bit in "Flying Down to Rio" practically stole the picture. In "The Gay Divorcee," a sensation! Radio pictures have the biggest star bet of the year in him. MAURICE CHEVALIER, GARY COOPER and GEORGE RAFT, who have previously rated among the topnotchers, are in less favorable positions as the year begins. With the exception of Cooper, there is doubt about the other two recovering lost points. WARNER BAXTER, RONALD COLMAN, PAUL MUNI, EDMUND LOWE, JACK HOLT and RICARDO CORTEZ remain reliable gold-bonders. PREFERRED PLAYERS T^HE majority of players listed in ■*■ this category are high-salaried featured performers who are not quite stars. Most of them are under contract, being farmed out regularly to other companies at enormous increases in the weekly stipend. Their values fluctuate throughout the year, depending upon the roles they play. They make so many pictures that inevitably they hit one that sends their stock skyrocketing up again. Sometimes they do better when away from the home lot. CAROLE LOMBARD, MAY ROBSON, BETTE DAVIS and GEORGE BRENT are three good examples of stereotyped understars, who on their home lots bordered on mediocrity but were sensations on loan-out assignments. Miss Lombard, on leave from Paramount, clicked big at Columbia in "Twentieth Century," as did May Robson, loaned by M-G-M to play in "Lady IN-ABC ..;■] roia JvetvCibwu ALL COLORS EASY OPENER Griffin Manufacturing Co.. Brooklyn, N. T. WANT TO Ht.SlinrfJBL BROADCAST? If you liavo talent here's your chance to set into Broadcasting. New Floyd Gibbons method trains you at home in spare time. Fascinating course fully explained in Free Booklet, "How to Find Your Place in Broadcasting." Send for your ropy today. Give ane. Floyd Gibbons School of Broadcasting, 2000 14th St., N. W., Dept. 5B90, Washington. D. C. the PURE KNITTED COPPEfi ^^fei^Ss-\ CHORE GIRL INSTANTLY CLEANS POTSWPPANS /^■fife patented parallel outer layers give f^j®) "d°uMe *ta wear, where the wear tomes" X^L^*~/> Metal Textile Corporation, Orange, New Jersey C^ke Secret of a U\ew Gnckantntent PERFUME and FACE POWDER Few can resist the alluring fragrance of Radio Girl Perfume. And you can enjoy this exquisite French odeur because domestic manufacture reduces the cost. You'll want Radio Girl Face Powder, too — its skin blend tones and its soft texture, are so flattering. Use this COUPON lor FREE SAMPLES "RADIO GIRL", Saini Paul, Minn. Send me FREE Regular Size Radio Girl Perfume and Trial Size Radio Girl Face Powder. I am enclosing 10c (coin or stamps) for cost of mailing. (Offer Good in U. S. only.) T-2 for a Day" and "Lady by Choice." Miss Davis scored a real triumph at RKO in the lead opposite Leslie Howard in "Of Human Bondage" and returned to Warner Brothers virtually a full-fledged star. Brent, an ordinary leading-man at Warners, turned in an ace performance as a light comedian in "Stamboul Quest" at M-G-M and was retained to play opposite Garbo in "Painted Veil." His home studio rates him now as the white-haired boy of 1935. Add HERBERT MARSHALL and CHARLES LAUGHTON to this list, and bet your money that they will be Gold-Bond stars before the year is over. MIRIAM HOPKINS, JEAN MUIR, KITTY CARLISLE and MAUREEN O'SULLIVAN face a brilliant year. Particularly Miss Hopkins, who should rise to new heights under the deft management of Samuel Goldwyn. ELISSA LANDI, GINGER ROGERS, LORETTA YOUNG and JOAN BENNETT have come out of their doldrums. They'll be more and more preferred as the year grows older. Take a chance too on VERREE TEASDALE, RUBY KEELER, UNA MERKLE, ALICE FAYE and HELEN MACK. And don't forget GERTRUDE MICHAEL. She'll be an expensive gold-bond some day. High hopes were held out a year ago by their sponsors for FRANCHOT TONE, GENE RAYMOND, FRANCIS LEDERER, DOUGLASS MONTGOMERY, CARY GRANT and JIMMY DURANTE. However their positions on the Hollywood stockboard remain stationary. Lederer may move up if he does "Three Musketeers." SALLY EILERS, MADGE EVANS, ANN DVORAK and JOAN BLONDELL have missed their chance for stardom. Miss Blondell's muchly publicized determination to retire in favor of domesticity has particularly lessened the interest of the fans in her work. She could be tops with the right material. Among the character players EDNA MAY OLIVER is still the favorite of all the major studios. She has achieved a popularity that rivals some of the stars whom she supports. Her salary is one of the largest on the cinema payrolls. Decidedly preferred for a long time to come. Her closest rival, ZASU PITTS, has hurt herself with too many pictures and too much repetition of characterization. She should pick her roles more carefully this year. Danger ahead. MARY BOLAND carries on a sprightly rivalry with ALICE BRADY and BILLIE BURKE, with Miss Boland slightly in the lead. GUY KIBBEE and WALTER CONNOLLY are both on the verge of stardom. W. C. FIELDS is an important marquee name already. LEO CARRILLO and CHARLES BUTTERWORTH are to be given starring opportunities at Metro-Goldwyn-Mayer. ALINE MacMAHON has had too many dull roles of unrequited love. Property cast she could be one of the most brilliant comediennes on the screen. In type she is unlike any other young character actress. ALISON SKIPWORTH, BERYL MERCER and LIONEL BARRYMORE have all lost considerable ground in the past few months. PAULINE LORD looms as a figure of promise and importance. NEW FACES NEW faces are the greatest gamble. They are the "Wildcat stocks" of the movies. Every year the major studios foster at least two hundred of these embryo stars, and wait for them 70 The New Movie Magazine, February, 1935