The New Movie Magazine (Jan-Sep 1935)

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There will be the usual quota of musicals featuring such stars and crooners as Bing Crosby, Dick Powell, Rudy Vallee, Lanny Ross, Carl Brisson, Helen Morgan, Eddie Cantor, Joe Penner, Maurice Chevalier, Fred Astaire and the Marx Brothers. But there will also be a new group of musical stars of a high calibre, such as Grace Moore, Jeanette MacDonald, Lily Pons, Lucienne Boyer, Irene Dunne, Richard Bonelli, Evelyn Laye, Lawrence Tibbett, Mary Ellis and Kitty Carlisle. FOREIGN PRODUCTION England is out to corner the world market with its motion picture productions. It promises Hollywood the toughest competition it has had since the furor over the old Ufa films from Germany, which brought Pola Negri and Emil Jannings to the attention of American audiences and focused Hollywood eyes upon Ernst Lubitsch. Where Germany was limited because of its totally different language and customs, England can produce films for the entire English-speaking world without such obstacles to overcome. Already London is beginning to rival Hollywood as a motion-picture production center. In its environs several large studios are already built and plans are being made for the construction of more, to take care of the rapidly increasing schedule. The English public have gone movie crazy, and are behind the movement not only in spirit, but financially, having recently oversubscribed several millions of dollars in a large stock issue. English producers can now compete with Hollywood not only in salaries, but in quality of production as well. Alexander Korda, an ex-Hollywood director, has made London picture-conscious as it has never been before, by producing such hits as "Henry the Eighth" and "Catherine the Great," as well as the new Douglas Fairbanks picture, "The Return of Don Juan." British International, GaumontBritish and Korda productions are at present the leaders in the foreign motion picture industry. Their program for 1935 totals millions of dollars in expenditure for the very best of stories and stars. Maurice Chevalier, Charles Laughton and Clive Brook will each make several pictures for Korda. Douglas Fairbanks is signed for more. Other Hollywood stars now making pictures in London studios are Laura La Plante, Lupe Velez, Anna May Wong, Buddy Rogers, Phillips Holmes, Adrienne Ames, Buster Keaton, Lily Damita, William Gargan, Leslie Howard, George Arliss, Gregory Ratoff, Richard Bennett; with many more engaged to follow. In addition England is developing its own group of box-office names, such as Jack Buchanan, Merle Oberon, Binnie Barnes, Madeleine Carroll, Victoria Hopper, Cicely Courtneidge, Gladys Cooper, John Loder, Zelma O'Neal, Anna Neagle, Jack Hulbert, Nova Pilbeam and others. France, Italy and Spain are all more actively engaged in motion picture production than in many years. Germany, once the leading manufacturer of films abroad, has lost most of her great stars and directors under the Nazi rule, being reduced to a third-rate competitor. Alone at first, popular of last Blue Waltz brought me happiness If you're lonely ... as I used to be ... if you long to have more dates, let Blue Waltz Perfume lead you to happiness, as it did me. Like music in moonlight, this exquisite fragrance creates enchantment... and gives you a glamorous charm that turns men's thoughts to romance. And do try all the Blue Waltz Cosmetics. They made me more beautiful than I'd ever imagined I could be! You'll be surprised at how much these wonderful preparations will improve your beauty. Blue Waltz Lipstick makes your lips look luscious . . . there are four ravishing shades to choose from. And you'll love Blue Waltz Face Powder! It feels so fine and soft on your skin and it gives you a fresh, young, radiant complexion that wins admiration. Make your dreams of romance come true ... as mine have. Buy Blue Waltz Perfume and Cosmetics today. For your protection, they are "certified to be pure" and theyareonlyl0ceachatyour5andl0cstore. Now you can ensemble your beauty preparations. You find the same alluring fragrance in Blue Waltz Perfume, Face Powder, Lipstick, Cold Cream, Vanishing Cream, Brilliantine, Cream Rouge, Talcum Powder, Toilet Water. Only 10c each at your 6 and 10c store. PREDICTIONS FOR 1935 Russia is making great progress. Some day she may rival England as Hollywood's menace. Eastern production will boom this year, with a greater number of pictures made in New York studios than in many seasons past. To the writerproducer unit of Hecht and MacArthur will be added Moss Hart and Kaufman, famous playwrights. The Fox eastern studio will re-open, and out on Long Island Franklin productions will make pictures with George M. Cohan, Eva Le Gallienne, Lucienne Boyer, the Parisian songstress, and Yvonne Printemps, idol of the Paris stage. To these add many more units as the year proceeds. Though it will be vigorously denied, you can expect to hear Charlie Chaplin's voice for the first time when his new film, "The Street Waif," is released some time late in the year. Real opera in the movies! We have already predicted that for 1935. An inside tip informs us that Paramount is planning to film "Cavalleria Rusticana" perhaps with Helen Gahagan as the featured star, while at Columbia they are toying with the idea of letting Grace Moore do the exquisite "La Boheme," and at RKO, where Lily Pons is now under contract, Puccini's "Marion" is being seriously discussed as an introductory vehicle. Jeritza too holds a contract with one of the major studios. Dramatic animated cartoons in feature length, and in color! They are promised for this year. Already Walt Disney is at work on "Snow White," with "Gulliver's Travels" penciled in as a follow-up. Negro stars of the movies! They loom as an accepted fact for 1935. Practically every major studio has a negro actor under contract. Their roles are gaining steadily in importance, with the trend definitely away from "Uncle Tom" type of characterization. The New York stage has created a modern new negro drama and dramatists, successfully producing such plays as "Porgy," "Harlem," "The Green Pastures," and more recently, "Stevedore." In pictures King Vidor attempted negro drama several years ago with his unsuccessful, "Hallelujah!", and consequently further plans for such pictures were abandoned. But the prejudice against the serious treatment of negro life is passing, and the motion picture producers will follow in the footsteps of their New York brothers in establishing a cinematic negro drama. Universal is the first with "Imitation of Life," Fannie Hurst's great novel, in which a clever colored actress, Louise Beavers, has a role second only in importance to Claudette Colbert. Government schools to teach acting and writing! The statement sounds like an announcement from the Soviet press. But it is something that may become an actuality in the United States before 1936 comes to pass. New York State is the first to open such a school, giving tuition without any charge to ambitious people who feel they have a talent for either acting, directing or writing. The course of training is four years. At the end of that time graduation classes will be held; a play staged by the graduating class, to which will be invited motion picture talent scouts, as well as producers, from all the studios in Hollywood and New York. Should the experiment give promise of success the idea will undoubtedly spread to other states, and may eventually prove the short-cut road to Hollywood glory for those that display genius. 1935 Marches On! The New Movie Magazine, February, 1935